Social Media Marketing Benefits for Service Based Businesses [Does It Really Matter?]

Social Media Marketing Benefits Is social media actually a viable marketing strategy for business owners and companies? The short answer is absolutely! Creating a strategic inbound marketing strategy using Facebook, Instagram, LinkedIn, YouTube, and even Pinterest is helping small and large companies to attract their ideal customers. There are over 7 billion people in the …

7 Reasons You Struggle to Find Customers on Instagram

By now we all know Instagram can be a true powerhouse for business owners. Instagram is popular in various industries mainly because more than 1 billion people use the platform. From realtors, credit specialists, wellness brands and more Instagram is competing with Facebook for small business usage. Which is just one reason why Facebook is …

What Makes a Good Business Blog Better?

Creating a blog for your business is exciting, and a worthwhile content marketing effort. Content marketing can be summarized as the content used for social media, email marketing, blogs, articles, infographics and more. You’ve seen the rise in business blogging in recent years with the uprise of social media marketing and digital advertisements. Blogging is …

How to Hire the Right Social Media Manager

Social Media Marketing is relatively new field of expertise. Scrolling through Facebook and Instagram in leisure time is drastically different than implementing an inbound marketing strategy to complement your business. You’ve probably heard of other entrepreneurs going on sites like UpWork and Fiver to find a Freelance Social Media Manager. But, considering the time and …

5 Ways to use Canva as a business owner

Canva is a content creation, design application that is used to create social media content, branded content, and plenty of other items It is perfect for small business owners, brand, and bloggers. Branded content shows who you are, what your brand is, and allows your audience to know you right off the bat. When you …

How to Optimize Your Podcast Utilizing Pinterest

Pinterest – an app, a platform, a search engine your business NEEDS. It is a platform many businesses have no idea what to do with.  However, Pinterest is really coming to surface recently and if you’re not jumping onto the platform, I can tell you, you are missing a lot of exposure for your business, …

An Inside Look: Content Marketing for a Small Business

You’ve heard it time and time again, “create content that converts.” But, what does that really mean for a small business owner? How do I create content my consumers will be interested in? Knowing the power behind small business blogging is the first step towards monetizing your business via content marketing. Whether you’re a health, …

5 Reasons to Use a Small Business Blog

If you’re an entrepreneur and your business has yet to consider using a blog than this article is for you. Think about the following. The internet is taking over and with that, internet marketing is becoming the main way to promote businesses and services. No matter what industry you’re in your products can certainly be used …

10 Things in My Baby’s Closet

Every new mom knows there are absolute essentials to keep in the baby’s closet or nursery room. Here’s a list of my top necessities for my unborn son. How do I know what to buy? Experience! I have a 6-year-old and 4 years old so this whole baby thing is pretty regular for me. Feel …

Life Lessons: Grief

  If you would have asked me six months ago what grief means I would have given you some vague shallow answer because then I did not quite know what it was. My only images of grief at that time were from tear jerker movies and when my 79 year old grandpa died when I …