Wherever you go make it your life’s mission to be in the service of those who need you. This doesn’t always refer to those who are poor or homeless.
Serving others is also a key component in business, life, the success of an entrepreneur and the success of college students. This is the purpose of fundraisers and charities.
Be kind and offer free insight, tell people what you’ve experienced so they don’t have to make the same mistakes as you.
Life isn’t about being selfish. The moment you become SELFLESS great things happen.
If you’re always worried about money, your possessions and keeping knowledge to yourself, you will end up with NOTHING.
Because you made no attempt to build relationships or help those who could have used your services.
You made no attempt to help someone when they needed it and the world can see that. Especially in today’s time.
Do you think people want to support the cause of a selfish person?
Do people want to do business with a company that never gives, never fundraisers, doesn’t care for the community and will never give free advice?
The answer is NO. People don’t want to associate with selfish rude people.
Give more than you receive and your business, life, and personal life will triple with success.
Better relationships, more business connections and networks, and of course you will feel pretty good about yourself after helping someone.
Genuinely caring about people you come in contact with is the beginning to understanding that life is about service.
Life is NOT about how people can serve you.
How you can serve others?
In the end you’ll get the thanks and gratitude for being a kind person.
Patience, gratitude and insight are the elements you need to be of service.
Once you master your craft or niche offer it to someone (who is less fortunate) for free. Or, at least do a free consultation to show how knowledgeable you are. This will build your brand, business and reputation.
Once you become larger help the homeless, offer resume writing services to them.
Sincerely think of ways to help people no matter what industry you’re in or what you like to do.
Try it out. Tell me how it goes. Or if you’ve done this before and understand that life is about service share your thoughts. ❤️
You’ve heard it time and time again, “create content that converts.” But, what does that really mean? How do I create content my consumers will be interested in?
Knowing the power behind small business blogging is the first step towards monetizing your business via content marketing. Whether you’re a health, automotive, finance, real estate or food industry business you can benefit from knowing how to content market for a small business.
Who’s Your Audience?
Get out a notebook or word document and think about who you will read your content. Will your consumers read your blog and website descriptions? Figure out how to help them.
Depending on your industry you can provide helpful tips and advice for your consumers. Answer their questions and become the go-to for industry questions. For example, if you’re a baker write a blog post about how to make a gourmet handmade icing.
Your consumers want to feel connected to you and your brand. They want to know you’re both knowledgeable and trustworthy. Successful content marketing for a small business begins with this step.
Provide Insight or Advice
The blog for your small business should provide some kind of advice for your audience. What are their problems? What do they want to read? How can you solve their issues? Are there any helpful tips you can provide?
These are questions to ask yourself before initiating your blog. Helping your consumers and readers is your main goal. For instance, if you’re a wellness coach/business you need to provide content with motivational tips or subjects.
If you specialize in helping clients with sales and marketing then give them tips on valuable software and trends in the marketing world.
Content marketing for a small business begins with finding an issue and solving it for your target audience.
It’s Time to Promote
You know who your audience is, you know their problem and you figured out how to solve it. Now it’s time to find a freelance writer to write your content. The right freelance writer will be in the same or a similar industry as you.
You wouldn’t hire a freelance writer experienced with the law for a life coaching blog right? Maybe you own a business which sells products such as candles, clothing or shoes.
It may be difficult to find a writer in these exact industries, so find one who knows how to market individual products. A copywriter may be your best bet.
While finding a writer for your content marketing needs, consider their research. Will they need to research this topic? How much research is involved?
Finding an experienced freelance writer who knows how to do credible research is huge for your brand. They will find you the most up to date information for your niche.
Content Marketing: Social Media
Now, let’s dive into how social media can help promote your blog and brand. Your company blog is an extension of your company’s brand.
All the work you’ve put in doesn’t matter if you don’t have subscribers and readers right? Promoting your blog on Social Media is one of the easiest ways to find viewers. Nearly any social media platform will do.
To start, you definitely want an Instagram, and Twitter account. These two platforms are especially helpful for a brand that seeks to expand country and worldwide. If your brand is focused on local consumers try Facebook and LinkedIn first.
As you create your brand on each platform, the number of viewers will go up. You will soon realize that promoting your content for the company is quite the task.
Ideally, you should post relevant content on your platforms at least 3 times a day or more. For Twitter, you will want to post at least 5 times a day.
It’s a great idea to hire a social media manager to help with this. They will post on your behalf while increasing your followers and traffic to your blog.
Having a blog is just the beginning of content marketing. Your blog and social media accounts are two key ways consumers can connect with you.
You will find that new customers and leads are able to find you through your website, blog and social media accounts. Over the last few years, social media for marketing purposes has exploded.
Don’t believe me? Take a look at this article on the critical information surrounding content marketing and social media marketing.
If you’re an entrepreneur and your business has yet to consider using a blog than this article is for you. Think about the following.
The internet is taking over and with that, internet marketing is becoming the main way to promote businesses and services. No matter what industry you’re in your products can certainly be used by people across the world. (If only they knew about you).
Having a small business blog on your company website will:
- increase sales & new leads
- increase traffic to your social media platforms
- drive attention away from your competition
- your business will become an industry leader
- opportunities to share your brand with the world
Let’s look at each of these points in more detail.
Increase Traffic and Leads
A small business blog will increase sales and promote new leads using something called SEO. SEO is huge in the online marketing industry because it’s what makes your company and website available through Google searches.
SEO (Search Engine Optimization) works by using a few keywords throughout your blog posts or website. The better the keywords are the more likely your blog or website is to appear near the beginning of Google Searches.
Sounds great right? You’re probably wondering how to go about doing this. Lucky for you, there are tons of freelance writers, bloggers and copywriters out there who can use this tool to bring in more traffic which equals more sales for you.
For instance, you can always go here to find a freelance writer for hire.
Increase Traffic to Your Social Media Platforms
Social media is another amazing tool utilized by entrepreneurs and business owners everywhere. Think about it, places like Target, Starbucks, and Nike all have their own social media. Sure they have more followers than you but imagine having a large following who cares about your brand.
Social media opens up another world of traffic for your company. Simply placing your website in your Instagram, Twitter, LinkedIn or Facebook profile will increase sales and allow you to find new customers across the earth.
Take a look at some of your industry’s biggest competition. I’m sure they have social media profiles which they are consistently updating. This type of work can be outsourced to a freelance Social Media Manager.
Posting a few eye-catching photos, with awesome taglines and catchy phrases is the start of making your brand noticeable across different platforms.
Drive Attention Away From Competition
Using a small business blog will make your company stand out. It’s up to you how often you want blog posts to be written, but the more often the better. Your consumers want to know they can depend on you.
Having a blog will show your potential consumers how serious and passionate you are about what you do. Share helpful tips, and industry news with your followers and watch the spotlight shine on you.
Think of blogging as another service you offer your consumers. This works for lawyers, doctors, hair care companies, makeup companies and virtually any industry. Perhaps, you’re offering a new product or service, make sure to post a blog post about it.
Your Business Will Become an Industry Leader
Take a look at these successful business blogs. These companies have mastered blogging and social media marketing which has allowed them to be the leaders in their industry.
They’re the professional you go to when you want information on products similar to what they offer. Blogging and social media marketing go hand in hand even though they have their differences.
Listen, entrepreneur, you want to be the person/business everyone goes to for information. Being the authority shows credibility and promotes trust between you and your consumers.
It will take time to research and find relevant information but it will definitely pay off. People talk and this becomes another way of getting referrals. Once you become an industry leader you may consider selling your services and products to other businesses. (B2B Marketing).
Opportunity to Share Your Brand with The World
That’s the thing about the world wide web. Depending on what you offer this will help in different ways. If you sell products, becoming recognized on a large scale basis will make your likelihood of selling in larger stores possible.
Imagine seeing your product on shelves in Walmart, Target, and department stores. That’s your goal, right? If you connect with people worldwide your customers will review your products and back you up. Soon your brand will be recognized everywhere.
If you provide a service such as coaching or writing books, imagine your brand reaching across the earth. Consumers from all over will order your services thus you’ll become a worldwide sensation for your industry.
This attention and publicity are amazing for a business. What started as a small business will become a household name or a brand in which millions of people all over the world use.
Face it. Having a small business blog is a no-risk investment. You have absolutely nothing to lose, but everything to gain. Find a freelance writer, copywriter or blogger and get to the drawing board.
Let me start by saying this. You ONLY fail when you give up.
“Failure” isn’t a permanent state of being. A loss is only temporary and is only truly a loss when you don’t learn from it.
Take this time to find what works for you. Whether it’s school, your business or other life goals.
This is the perfect time to re-examine everything about your preparation rituals.
Maybe you need to study differently. Maybe you need to go back to the drawing board and come up with a better marketing plan.
Perhaps you need a new route or means of reaching your goals. Don’t give up now!
1. Why you started
2. Your end goal
3. A reward when goals are met
4. That thing that will motivate you at your lowest
These 4 factors will determine your success. You have to know WHY you want to accomplish your goals. A better life for yourself? Freedom? A title?
What’s your end goal? Do you want to be an author to a series of books of films? Are you aiming for a bachelors degree in a specific study? Are you an artist working to get your work into museums and art fairs?
It’s perfectly okay to reward yourself. In fact you need to every time your goals are met. Even tiny goals.
This gives you something to look forward to.
When you do experience a loss or a “failure” in your plans, school, work or business LEARN from it. This should be your motivation to find out what went wrong.
Now you can fix the mistake you made or make a new and improved plan. This is the time to make your business even better.
Make your study habits better.
Make your art better.
What ever it is you’re working at, it can be improved at this point.
No matter what don’t take failure as a permanent state. It’s only temporary and you may not even remember it in a few months or years.
Sure it may be a little discouraging but find it within you to keep going. These are your LIFE goals. They deserve your full undivided attention!