I know you’ve been working your butt off trying to sustain your business through consistent marketing, brand maintenance and finding your ideal customers/clients.
Let’s talk about what it takes to create a profitable marketing strategy with inbound marketing, social media, blog content and email list building.
See, here’s the thing.
When you’re building a brand (especially an online one) you need to get your business in front of those who are likely to desire your services/products.
Maybe you’re a realtor, bookkeeper, virtual assistant, or another type of service-based company.
Understanding how to effectively position and utilize content marketing is essential and understanding each online platform is the beginning to unlocking content marketing success (yes! more sales + website visitors!)
- Email List Building
Each of these 9 areas will produce massive website traffic, new leads and increased sales (woot woot!)
When you create a specific content marketing strategy that relates to your ideal clients/customers you basically unleash the ability to get new eyes on your business over and over again.
One of my favorite aspects of content marketing is tying all these wonderful platforms together to promote more website traffic, impressions, and brand consistency.
Creating a profitable marketing strategy in 2020 is attainable with hard work, consistency and the ability to invest (time+money)
Most entrepreneurs misunderstand marketing. There’s a difference between sales and marketing and each digital marketing platform you choose will serve a specific service. Take a look at the list below to identify potential digital marketing success factors:
- Increase Website Traffic
- Increase in Customer Inquiries
- Community Engagement
- Brand Consistency
- Customer Service
Knowing Your Ideal Customers to Create a Profitable Marketing Strategy
It’s good to know the demographics of your ideal clients and customers but more importantly, you need to know the psychology behind why they would want your services and products.
If you’re a realtor why would someone choose you over the other local realtors? Matching your ideal audiences’ desires with your business goals is the key to successful inbound marketing.
But, what is inbound marketing and how does it help you find your ideal customers? HubSpot has hit the definition spot on:
“Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”
As you can see inbound marketing takes you from looking for new customers and clients to attracting them with you content marketing strategy.
But, to create content (blogs, social media, email marketing, ebooks, etc…) that actually resonate with your ideal audience you 1st have to understand who they are and what they desire from you.
Write down the following questions and answer them to add to your ideal customer avatar (a fantasy method of writing down psychological and demographic information on your ideal customers)
- What does your ideal client desire?
- What are their fears around working with you?
- What are their hopes and dreams?
- What is their personality like (do they want to see motivational posts, comedy or educational material?)
- What goals does your business accomplish for your ideal customers?
- What are their hobbies and passions?
- Are they getting most of their information from books, blogs or another source?
- What have they explored in your industry that didn’t work?
Mixing questions they have surrounding your business with questions about their preferences will help you to create a content marketing strategy that works both for them as the reader and you as the business owner.
Now, that we have a few questions down on your ideal customer let’s get into how you can create relevant content for them so you can have a profitable online business and marketing strategy in 2020.
You Need More Website Traffic to Make Your Clients Happy and Increase Sales
Your potential customers and clients finding your business and expertise is a win-win situation. They need what you have and you need happy customers!
Setting website traffic goals in your content marketing strategy is essential.
One of the main mistakes I (as a social media strategist + copywriter) see small business owners making with their content marketing strategy is not having a sales funnel or system in place to bring their social media audience off of social media and onto their website.
If you want people to buy from you and make requests to get your services you’re going to have to ask them for the sale and direct them to your website.
Part of this is copywriting and if you need more information on finding a reputable copywriter click here.
You can copy or reuse the following calls to actions in your social media posts and email campaigns:
- “To book a call with us visit (enter link)”
- “Comment below and tell us what you think”
- “To go from (enter where your ideal customer is now) to (enter what their desired outcome is when buying from you) contact us”
- “When you’re ready to…. (enter desired result of your product service) shoot us an email”
- “Visit the link in our bio to learn more” (This call to action works well on blog posts)
- “Learn More (insert link)”
*These templates can be rearranged to fit your business and ideal client but the key to getting conversions (aka sales or website traffic) on your calls to action is to remind your customer where they are now (emotionally, physically, etc…) and then show them where they want to be (with your business as the solution… this is why you need to understand their desires)
I should also take this time to explain active and passive voice to you. If you’re wondering why the marketing campaigns you run, emails you’ve been sending and posts you make on social media have gotten little to no ROI then you need to master the art of copywriting or at least find someone to do this for you.
The 1st thing every excellent copywriter knows is that active voice NEEDS to be used over passive voice.
Here’s an example from Business 2 Community “
Why you should avoid the passive voice in copywriting
Copywriting needs to be engaging. Especially these days where we prefer tabloid newspapers to broadsheets; Kindles to books; phones to desktop computers.
If you are writing for an audience that wants quick answers, why go round the houses and give them an essay? Conversely, people who are thoughtful and want to learn things may want more information, with a back story and supporting data, perhaps with a process.
No matter which audience you are trying to engage, the active voice is always better than the passive. Even world famous author Stephen King said so.
For me, the strongest argument against passive writing is that it often adds unnecessary words to a sentence. Why write “the results can be seen here” when you can say “see the results”?
As you can see using active voice makes the reading process easier which leads to more sales. Anytime someone wants to buy a product or service they’re looking for the most quick, transparent way to purchase.
That means all the writing (this is called copywriting) describing your products and services needs to clearly outline what your potential customer can expect and how they can make this life changing purchase.
As a beginner it will be difficult to get used to active voice so go ahead and use this free tool called Hemingway App.
Post any and all questions/comments down below. Or contact me directly to learn more about increasing your revenue and website traffic in 2020 + beyond!