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Creating a Profitable Marketing Strategy in 2020 + Beyond (How to Get More Website Traffic)

I know you’ve been working your butt off trying to sustain your business through consistent marketing, brand maintenance and finding your ideal customers/clients.

Let’s talk about what it takes to create a profitable marketing strategy with inbound marketing, social media, blog content and email list building.

See, here’s the thing.

When you’re building a brand (especially an online one) you need to get your business in front of those who are likely to desire your services/products.

Maybe you’re a realtor, bookkeeper, virtual assistant, or another type of service-based company.

Understanding how to effectively position and utilize content marketing is essential and understanding each online platform is the beginning to unlocking content marketing success (yes! more sales + website visitors!)

  • Facebook
  • Instagram
  • Twitter
  • Website
  • Podcast
  • Blog
  • Pinterest
  • SEO
  • Email List Building

Each of these 9 areas will produce massive website traffic, new leads and increased sales (woot woot!)

When you create a specific content marketing strategy that relates to your ideal clients/customers you basically unleash the ability to get new eyes on your business over and over again.

One of my favorite aspects of content marketing is tying all these wonderful platforms together to promote more website traffic, impressions, and brand consistency.

Creating a profitable marketing strategy in 2020 is attainable with hard work, consistency and the ability to invest (time+money)

Most entrepreneurs misunderstand marketing. There’s a difference between sales and marketing and each digital marketing platform you choose will serve a specific service. Take a look at the list below to identify potential digital marketing success factors:

  • Likes
  • Comments
  • Increase Website Traffic
  • Increase in Customer Inquiries
  • Sales
  • Community Engagement
  • Brand Consistency
  • Customer Service

Knowing Your Ideal Customers to Create a Profitable Marketing Strategy

It’s good to know the demographics of your ideal clients and customers but more importantly, you need to know the psychology behind why they would want your services and products.

If you’re a realtor why would someone choose you over the other local realtors? Matching your ideal audiences’ desires with your business goals is the key to successful inbound marketing.

But, what is inbound marketing and how does it help you find your ideal customers? HubSpot has hit the definition spot on:

“Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”

As you can see inbound marketing takes you from looking for new customers and clients to attracting them with you content marketing strategy.

But, to create content (blogs, social media, email marketing, ebooks, etc…) that actually resonate with your ideal audience you 1st have to understand who they are and what they desire from you.

Write down the following questions and answer them to add to your ideal customer avatar (a fantasy method of writing down psychological and demographic information on your ideal customers)

  • What does your ideal client desire?
  • What are their fears around working with you?
  • What are their hopes and dreams?
  • What is their personality like (do they want to see motivational posts, comedy or educational material?)
  • What goals does your business accomplish for your ideal customers?
  • What are their hobbies and passions?
  • Are they getting most of their information from books, blogs or another source?
  • What have they explored in your industry that didn’t work?

Mixing questions they have surrounding your business with questions about their preferences will help you to create a content marketing strategy that works both for them as the reader and you as the business owner.

Now, that we have a few questions down on your ideal customer let’s get into how you can create relevant content for them so you can have a profitable online business and marketing strategy in 2020.

You Need More Website Traffic to Make Your Clients Happy and Increase Sales


Your potential customers and clients finding your business and expertise is a win-win situation. They need what you have and you need happy customers!

Setting website traffic goals in your content marketing strategy is essential.

One of the main mistakes I (as a social media strategist + copywriter) see small business owners making with their content marketing strategy is not having a sales funnel or system in place to bring their social media audience off of social media and onto their website.

If you want people to buy from you and make requests to get your services you’re going to have to ask them for the sale and direct them to your website.

Part of this is copywriting and if you need more information on finding a reputable copywriter click here.

You can copy or reuse the following calls to actions in your social media posts and email campaigns:

  • “To book a call with us visit (enter link)”
  • “Comment below and tell us what you think”
  • “To go from (enter where your ideal customer is now) to (enter what their desired outcome is when buying from you) contact us”
  • “When you’re ready to…. (enter desired result of your product service) shoot us an email”
  • “Visit the link in our bio to learn more” (This call to action works well on blog posts)
  • “Learn More (insert link)”

*These templates can be rearranged to fit your business and ideal client but the key to getting conversions (aka sales or website traffic) on your calls to action is to remind your customer where they are now (emotionally, physically, etc…) and then show them where they want to be (with your business as the solution… this is why you need to understand their desires)

I should also take this time to explain active and passive voice to you. If you’re wondering why the marketing campaigns you run, emails you’ve been sending and posts you make on social media have gotten little to no ROI then you need to master the art of copywriting or at least find someone to do this for you.

The 1st thing every excellent copywriter knows is that active voice NEEDS to be used over passive voice.

Here’s an example from Business 2 Community

Why you should avoid the passive voice in copywriting
Copywriting needs to be engaging. Especially these days where we prefer tabloid newspapers to broadsheets; Kindles to books; phones to desktop computers.

If you are writing for an audience that wants quick answers, why go round the houses and give them an essay? Conversely, people who are thoughtful and want to learn things may want more information, with a back story and supporting data, perhaps with a process.

No matter which audience you are trying to engage, the active voice is always better than the passive. Even world famous author Stephen King said so.

For me, the strongest argument against passive writing is that it often adds unnecessary words to a sentence. Why write “the results can be seen here” when you can say “see the results”?

As you can see using active voice makes the reading process easier which leads to more sales. Anytime someone wants to buy a product or service they’re looking for the most quick, transparent way to purchase.

That means all the writing (this is called copywriting) describing your products and services needs to clearly outline what your potential customer can expect and how they can make this life changing purchase.

As a beginner it will be difficult to get used to active voice so go ahead and use this free tool called Hemingway App.

Post any and all questions/comments down below. Or contact me directly to learn more about increasing your revenue and website traffic in 2020 + beyond!

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Features of a Social Media Content Strategy 2020 (Client Attracting 101)

It’s 2020 now and your business has been sky rocketing! You’ve reflected on the past year and know that you have mostly reached all of your and business goals.

To take your company to the next level in 2020 you’re going to have to get serious with your content marketing strategies. From email marketing, ads, blog content and social media content strategies.

Marketing is one of those things that’s constantly evolving. As a service based company and even a product based business you know that if your marketing strategy isn’t correctly aligned with your business goals then your business won’t do as well as it should.

What is it that your digital marketing strategy (Social Media Content Strategy 2020) is missing?

You’ve probably asked yourself this question numerous times throughout the past year but first, I need you to make a promise to yourself and your business (or marketing team) that you will use each of these tactics and actually follow through with updating your social media marketing strategy in 2020 and beyond.

See, I know you’re one of those business owners that’s constantly looking for the latest marketing info and entrepreneurship self development.

The key to making these digital marketing strategies work for your business is going to be actually doing the foot work, or putting in the action needed to develop a content marketing strategy to push your company forward.

Setting realistic business goals and having a full understanding of your buyer persona is the key to unlocking your marketing potential.

So, before we get into how to create a social media content creation strategy we need to fully understand buyer persona and your ideal clients.

Why You Need a Buyer Persona BEFORE Creating a Social Media Content Creation Strategy 2020

Think of a buyer persona as the information and details about your ideal customer. Some marketing experts use names to refer to this fictional person so that you’re envisioning a real person. Your Social Media Content Strategy relies on how comprehensive your buyer persona is.

What does your ideal customer or client need from you before making a purchase?

What do they like or dislike?

Where do they live and how old are they?

These are all excellent questions but when considering blog content creation, email marketing and social media content creation strategies you need to get into the psychology of who your target audience or ideal client is.

So, questions like the ones below are a better fit for understanding the mind of your ideal customer:

  • Why do they want to buy from you?
  • What is going to stop them from contacting you and doing business with you?
  • What questions arise in their mind before buying from you?
  • What words and phrases do they connect with?
  • What emotion should they feel when seeing your blog, social media, emails and website content?
  • Which emotions are they driven by? (Fear, Excitement, Bordom, Happiness/Contentment)

After writing down or saving the answers to these questions on your computer then go ahead and get ready to pull out your small business goals for 2020.

Business Goals + Content Creation Go Hand in Hand

This is the main area where CEO’s and small business owner’s alike become confused. Sure, you can wing it and create beautiful content filled with lovely inspirational posts mixed with a few sales campaigns.

If you’re really ready to meet all your business goals for 2020 then you need to start aligning each business goal with your social media content creation strategy.

Weekly business goals, monthly goals, and quarterly goals ALL matter when you’re creating email campaigns, social media marketing calendars, ads and even website copy (that’s for another blog)

After gathering your business goals you can grab a spread sheet and put in dates for the next 3, 6, 9 and even 12 months.

Pick topics, themes, sales goals, and measurable analytics to see if/when you reach each goal.

You need a different calendar for email marketing, blog content, and social media content.

Here are 5 steps you can take with you for your social media content strategy 2020:

– Choose your favorite social media scheduler

– Set weekly themes that align with business goals

– Decide if/when you will run sales and promotions

– Create captions/copy cohesive with your ideal customer

– Source high quality graphics or create your own to align perfectly with your captions

*BONUS TIP: Write emotion invoking calls to action for your website or for your audience to book a call with you. This is the last step before they decide to buy and do business with you so make it straight forward and compelling.

Automation Makes for Easy Access + Planning

After setting your business goals, you’ll need to start looking at social media tools and planners.

Using an automated system for all of your social media posts enables you to focus on other business and marketing tasks while your content goes out at your appointed time consistently.

Let’s discuss scheduling your posts. Depending on which social media platforms you’re using you can set a schedule that aligns with the best times for each platform.

Be sure to check out this article from ImpactBnd on the best times to post on social media for 2020 and beyond.

To sum it up pretty quickly you’ll want to abide by the optimal posting times to ensure you’re reaching as many people as you can. Set your content schedule according to the above article’s stats.

You can decide how many times per day to post according to which phase of social media marketing you’re in. Here’s a rule of thumb:

Growth Phase: Your business profiles are focused on finding more customers, a larger audience and people to be enthused with your company. You’re setting a target number of followers, or fans depending on which social media platform you’re using.

Engagement Phase: In this phase your company is focused on creating a social media content strategy around increased engagement. You already have your target number of followers and need to drive more comments, likes, messages and website traffic to increase sales and brand awareness.

*If your business profile on social media is new you’re in the Growth Phase*

Be aware that you’ll periodically switch through these two phases depending on the season, your business growth and any sales or promotions you’re running.

**For more on social media strategy, to book a phone consultation or to hire me as your copywriter, and social media strategist contact me.

tiffany@tiffygwrites.com

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The Hidden Power of Facebook Marketing for Small Businesses

Read the full post here: https://blkwomenhustle.com/2019/12/08/the-hidden-power-of-facebook-groups-for-small-businesses/

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Branding is More Than Colors and Logo's (How to Create an Irresistible Brand Presence)

Watch the full video here: https://www.youtube.com/watch?v=YSIRCaCMn7I&t=10s

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Instagram Stories That Sell : Service Based Business Edition

IGTV, Instagram Live and Instagram Stories are the newest and latest trends over in the Instagram marketing world.

Marketing experts and small business owners are trying to figure out the best way to increase revenue using Instagram Stories.

The secret to mastering Instagram stories that sell is to own your brand’s tone and voice while knowing your target audience from the inside out.

Whether you’re a realtor, dentist, business coach, chiropractor or another type of service based business you can use the following tips to bring in more revenue while increasing your brand awareness online.

Instagram Stories for Small Business

Click your profile picture on the top left of your IG feed. This is how you create new stories.

Before going crazy with content creation make sure you have specific business goals in mind to align with your content.

For example, figure out which services you’re wanting to sell for the next 30-60 days and these will be the focus of your IG stories.

You must also keep in mind that it takes 6-12 times on average for a customer to see you before making a buying decision.

That means you’ll need to be consistent with social media marketing for your small business and more specifically, your IG story uploads.

Here are the 3 essential parts of successful Instagram story updates:

• Location Tagging

• Hashtags

• Content

The first two components of Instagram stories for small businesses has to do with finding new leads and increasing your visibility on Instagram.

The content you create, record and post on Instagram will make or break both your brand image and sales.

If you want to make sales using Instagram stories for your small business focus on what your customer needs to see from you. Get inside the mind of your customers and think about what questions and road blocks they go through before making the decision to buy from you or look elsewhere for help.

By focusing on potential roadblocks to your customers buying from you — you make the sales process easier and persuade your audience that they have nothing to lose and everything to gain from doing business with you instead of your competition.

Cool Instagram Story Features for Service-Based Companies

On top of tagging your location you can add stickers, video recordings, and create unique, interesting Instagram stories with the different features.

Try out filters and get creative with your Instagram story content. You don’t always have to record a video. Adding a picture and then writing/typing a question yields a variety of content.

Switching up what you post makes you more interesting to your audience.

From changing the background color to fonts and stickers. You can create one of a kind pieces of content to highlight your sales goals, products, services and behind the scenes.

Always remember to provide value to your audience so they’ll keep coming back o your stories for more. Directing your audience to the link in your bio (which should be your website) is an excellent way to drive massive web traffic and to compel your audience to buy from you.

For more on digital marketing and social media follow Tiffy G Writes on Facebook, YouTube, LinkedIn and Instagram.

For content marketing strategies that bring massive revenue to your company contact me so we can work on expanding your brand. Tiffany@tiffygwrites.com

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This is How Realtors Successfully Promote Their Listings on Social Media

So, you know Facebook and Instagram are basically HUGE lead generation systems for realtors if they know how to leverage them.

I mean Facebook has billions of users and Instagram is steadily increasing as an uber-popular social media site with the uprise of IGTV, IG Stories, and video.

That means regular people [aka those looking for homes] are on the platforms too. People spend most of their time going through their Facebook feed and Instagram timeline in between breaks and in their leisure.

Your ideal clients, be it; luxury, rentals, suburban, or city are all on Facebook, Instagram or both. Your business or you as an individual showing up on time in the right places online will allow for increased visibility and awareness for those who need your services.

Let’s take a look at the main ways realtors can use Facebook and Instagram to bring in new real estate leads.

Know your ideal clients to successfully promote your real estate business on social media

Are you a commercial or residential realtor? Or, do you provide both of these services to your local clients.

Is your ideal client looking for a suburban home or are they on the prowl for a luxury estate or condo to accommodate all their needs and desires.

Honing in on who your ideal client is, what they desire, what their fears are and what questions pop in their mind while searching for a realtor is crucial to the success of your firm.

Even if you’re a solo realtor you need to get crystal clear on who your target client is. Marketing yourself as a realtor who helps anyone in general is going to backfire. Now, I know what you’re thinking, ‘by targeting a specific audience won’t I repel clients instead of attracting them?”

The answer is no.

Your ideal client is looking for an expert to help them find a house. Let’s put it like this, would you go to a commercial realtor to find a luxury condo in the Atlanta area?

I think you get the point. If you’re a brand new realtor it may take some time to figure out what type of clients you want to serve but you can always come back to your ideal client avatar and change it should you business goals switch in the future.

Next we’re going to discuss open houses and how you can bring in massive website traffic and social media engagement (likes, & comments) for your open houses.

Open houses and social media

Your entire reason for scheduling and going through the trouble of preparing for an open house is to show off the interior to a perfect customer.

They need to see and get a feel for the home before moving in. Facebook and Instagram are both visual platforms. Facebook ads can capture leads and advertise your services to ready buyers while Instagram gives even more of a visual focus so those scrolling through IG can get a glimpse of their dream home.

This is all in preparation for the actual open house which will be in person. Of course, there are virtual house tours but for the sake of this article let’s stick with physical open houses.

Taking captivating photos, before the open house and after the event will show current and new followers what you have to offer.

*Remember that video is the most effective way to promote open houses because it gives your audience an inside look at the beautiful homes you have for display.

Video is amazing for real estate firms and realtors

Video is a huge trend on social media mostly because we as people want to relate to and understand the people and businesses around us.

Anytime you can get video footage before, during and after your open house the better.

In fact, going live on Facebook and Instagram in preparation for the open house a few days before will boost your visibility leading to more people that need a trusted realtor. 

Simply going on Instagram stories and IGTV weekly will increase your client inquiries and social media presence. Even if you don’t like shooting videos you need to utilize them. Hoole has an excellent blog for exclusive tips on this topic.

What should I do next?

You know Facebook and Instagram both have the potential to connect you with hundreds if not thousands of local customers who need a realtor — but you don’t have the time to figure out social media, inbound marketing online, and connecting with these newfound followers.

Tiffy G Writes offers this service as well as blog content, email marketing and website copy. When you’re ready to devote all of your time to real estate (instead of running in circles trying to learn digital marketing) and making your customers happy contact me.

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Social Media Marketing Benefits for Service Based Businesses [Does It Really Matter?]

Social Media Marketing Benefits

Is social media actually a viable marketing strategy for business owners and companies?

The short answer is absolutely! Creating a strategic inbound marketing strategy using Facebook, Instagram, LinkedIn, YouTube, and even Pinterest is helping small and large companies to attract their ideal customers.

There are over 7 billion people in the world and 3.48 billion of those people are on social media [via Hootsuite]

The days of marketing and advertising using TV ads and Billboards are long gone. Sure, you may see ads from super large companies and household brands but, for the small businesses and medium-sized companies who are trying to figure out the best way to get more eyes on their business — social media is the way to go.

Social media marketing comes down to a few important points that we’ll cover here in this article. While figuring out how to bring more revenue to your business and connect with your customers, keep in mind that inbound marketing strategies are NECESSARY for everything you do on social.

So, Where Should You Start?

Can I answer your question with a question?

Where is your target customer?

If they’re on Instagram then you better head over there and create a business profile, Instagram strategy and figure out what content they need to see from you.

Now marketers know that marketing and analytics is all about numbers. The more eyes that are on your website, business profiles and content the better for your brand and the more likely you are to get referrals to your business.

Once you figure out which social sites your ideal customers are hanging out on you can start to target them through the following social media components:

  • Copywriting
  • Branded graphics
  • Hashtag research
  • Video marketing
  • Customer service and relationship building
  • Customer reviews
  • Giveaway’s and discounts [if you’re a product based company]

You Don’t Have to Be Everywhere at Once but…

Even if your company is over 15 years old and you’re used to using different marketing tactics than social media, content, and video marketing you will want to start your social media marketing journey in 1-2 places.

Eventually, when you’ve mastered your brand presence on Facebook or Twitter you can choose another social media site like YouTube.

As mentioned earlier the best route is to go where your ideal customer is. If they’re on Instagram then you should head over there ASAP and create content to serve them best.

After your inbound marketing strategy is well into play you need to focus on expanding your brand. Marketing is all about numbers and analytics so the more eyes you get on your business profiles the more customers and clients you can convert.

Using a simple sales funnel to bring your entire marketing strategy together will ensure that you don’t leave any leads out of the loop.

Moving cold leads [people who have not heard of your brand] into your sales funnel using Instagram, Facebook, YouTube and your Blog creates a cohesive inbound marketing strategy that allows website traffic and increased sales at every step.

What Should I Post?

I’m not sure if you know this or not but there are tons and tons of content creators out there. Knowing what to post depend on your ideal customer and existing customers. Try this list of content ideas to bring in new leads:

  • Day in the life
  • Employee reviews
  • Video content
  • Customer reviews
  • User generated posts
  • Highlight your latest blog posts
  • Highlight your latest Facebook LIVE
  • What your company culture is like
  • Industry news and exclusive tips

The last bullet point is the most important one which is going to show your social media audience all of your expertise and knowledge.

So if you’re a realtor, posting on Instagram about how to find a stellar mortgage rate will keep your audience engaged and coming back for more industry tips.

The goal of posting this kind of valuable, awesome content is for your audience to begin to know, like and trust your brand. After they begin to trust you they’re going to be more likely to work with you.

BONUS TIP:

Remember that it takes 6-12 encounters [per Hubspot] for a customer to actually buy from you. This is why social media marketing and digital marketing in general are crucial.

If you know you need social media to expand your brand and create a stellar marketing strategy contact me: tiffany@tiffygwrites.com so we can expand your biz!

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How to Create an Email List That Attracts New Customers ASAP

Building a strong, large email list is the key to keeping in contact with customers, finding new leads and growing your brand. Email list building is not as difficult as it may seem.

Social media marketing is an important aspect of digital marketing but what happens when Instagram goes down again, or when social media algorithms do not allow your audience to see your content?

I can hear you now, “Why would someone join my email list?”

Because you’re going to create an awesome, value-filled “freebie” or offer that’s going to be irresistible to any target customer who sees it.

You can DIY everything in this article or you can hire an expert digital marketing strategist to assist you. 

In this blog, you’re going to learn how to create an irresistible offer that your target audience will have to sign up for!

Wait, why do I need an email list?

Any business, no matter the industry needs to have an email list and actively find new subscribers. The benefits of having a large email list include:

  • finding new customers
  • the ability to share discounts and premium offers
  • checking in with your loyal following
  • giving advice and tips to place your biz as the authority
  • an audience to market your latest projects to
  • an audience that can give you feedback on what’s working and what’s not
  • connecting to your audience quickly and efficiently
  • having your own platform is essential
  • send your subscribers blog updates [or video]
  • create a cohesive brand

As you can see there are too many benefits to creating an email list and engaging with your subscribers. When all else fails email marketing will be around.

Social media is not as reliable as you might think. Remember Myspace? They’re long gone and if your business is only marketing via social media there will come a time when you regret that decision since the platform is not ours to use.

Okay, how do I get my audience to subscribe?

Discounts and Opt-ins [free resources] are the best way to get email subscribers. Think of yourself as a potential customer. For you to subscribe to a new email list you’re going to need a reason or something of value to make you want to subscribe right?

That’s where discounts and freebies come in.

Offering 45% on certain products is a stellar offer since people typically see the 25% off discounts. The goal of this offer is to be as irresistible as possible so that there’s no reason for your ideal customers not to subscribe to your list.

Now if you’re not sure what kind of “resources” to create think about the services and products you provide. If you’re a haircare company using a “hair journal” or PDF with unique hair tips will work well for your business.

Before creating a free resource you need to do some market research or at least take a survey to see what type of content will be valuable to your followers.

How do I make an Opt-In?

You actually do not have to be some kind of graphic design guru to make a beautiful, irresistible offer. My favorite tool is http://www.canva.com

This website is used to make stunning graphics, ebooks, PDFs and basically all things business/branding related. You can even make business cards and flyers but that’s a different topic.

If you’re not sure about which valuable resource will work best for your business check this list out:

  • Journal/planner
  • Social media audit template
  • Infographic
  • Short ebook with tips
  • Coupon codebook for your products

Remember to think outside of the box and be as creative as possible so that your biz stands out from the competitors. A great way to start is to take a look at your industry and see what’s missing. What can you bring to the table that other brands are not?

Challenge accepted?

If you have not started your email list yet I challenge you to get started now! Go sign up for an email marketing service like Mail Chimp or Convert Kit.

Remeber girl bosses, you do not have to know it all to start your email list. Begin by sincerely asking yourself what your ideal customers need from you. As long as you keep your customers needs first you’ll have no problem growing a strong, enthused email list.

For help with email marketing and content creation hire Freelance Copywriter or follow me on Instagram. 

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7 Reasons You Struggle to Find Customers on Instagram

By now we all know Instagram can be a true powerhouse for business owners. Instagram is popular in various industries mainly because more than 1 billion people use the platform.

From realtors, credit specialists, wellness brands and more Instagram is competing with Facebook for small business usage.

Which is just one reason why Facebook is owned and operated by Instagram. Together these platforms create ads, lure in new customers and serve large and small brands.

Social media is starting to become huge in the marketing arena. In fact, it’s changing the way people look at marketing as a whole.

Find customers on Instagram and build your business by relationship building.

Now days the “hard sales” approach doesn’t work as it used to. You have to build virtual relationships and build TRUST before someone spends their hard earned dollar on you.

If you don’t know who your target customer is or how to find them you won’t have much success with either platform. On this blog I’m going to show you 7 reasons why your customers aren’t shopping with you on Instagram.

Your brand is bland

Be honest with yourself. If you were a potential customer or client would you want to shop with you and do business with your brand?

If the answer is no then you need to change that ASAP. If you wouldn’t do business with you why should anyone else?

In order to find your ideal customers on Instagram you’re going to need an interesting brand.

Make sure your brand is cohesive, well structured and organized. Present yourself in a alluring way to make sure your audience actually starts to buy from you.

Here are a few thing you can do to boost your brand presence:

  • use industry keywords in your bio
  • use relevant hashtags
  • create interesting graphics
  • provide value or discounts

Here’s the mindset you need to have as a business owner on Instagram. “I need to make future customers need my services and products.

To convince someone that they need what your business has to offer you’ll need to know your ideal customer really well. Which leads us into the next point.

Your copywriting sucks

I have to be honest with you right?

First let’s start with defining copywriting because you’ll need to know exactly what it is to start doing it correctly.

Fresh from Wikipedia: “Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”

So it’s basically writing in a way that would persuade readers to buy from you.

Now there are different forms of copywriting but we’ll get into those on a different blog. For now let’s focus on these 3 main parts of any kick-ass caption:

  1. Emotion

You’re going to have to reel those leads in. You accomplish this by invoking an emotion like excitement, fear, or pain.

Negative and positive emotions both get results so you’ll have to figure out which is best for the product, service or other sales item you’re promoting.

2. Tell a damn good story

Instead of saying “buy this now for 45% off” you should be telling a story about why your customer cannot live without your services [or products]

You may have to practice at this one if you’re not a writer or you can do what most smart businesses do and hire a freelance copywriter.

3. Your captions sound like a robot

Ugghh. I HATE to break it to you but saying the same, dull phrases over and over isn’t going to get you more sales.

It will actually turn paying customers away.

So, to keep it simple. Don’t be boring.

You’re not tagging your location to find customers on Instagram

Location tagging on Instagram lets you get noticed by more people. Even if you’re not a local business owner then you can use location tagging to boost your brand reach.

This isn’t an optional step if you’re a local shop or realtor. You NEED to tag your location.

Instagram allows you to see local accounts with location tagging. It’s just an easy way to boost your page views so there’s no reason not to do it.

I’ve had inquiries from using my location. You don’t have to use the same location every time either. If you’re at a networking event, or popular shop go ahead and tag your location for the post.

Building relationships isn’t your thing

Instagram is a social media website. You kind of have to be social. Even if you’re introverted like me you can and have to build relationships 1st before making sales and before booking more calls.

For product based businesses this means asking your customers what they like and dislike. Be transparent and let your audience know you value them.

For service based business owners this means replying to all comments on your content and providing VALUE to your audience.

Here are a few ways to provide value and find customers on Instagram:

  • create a freebie
  • give discounts
  • give exclusive tips

People aren’t sure what your business is about

To find customers on Instagram your audience needs to know what your business is. What’s your mission? Why did you start? How do your products help others?

This goes beyond copywriting and captions. Your bio, your logo, your followers, your images all have to be a representation of your business.

Ideally, everything ties together. When someone see’s your brand on Instagram they should know right away who you are and what you do. The easiest way to tell people what you do is to TELL THEM.

Yes, it’s literally that simple. Again this doesn’t have to be in a nasty, pushy way. Simple rewording what you saying and doing live videos shows your audience who you are and what you do.

Just be sure to post your content in a way that makes your audience wan to get your products and services ASAP.

Business building tools and finding customers

The reason you took all this time to build a business profile and spend countless hours studying marketing basics is yo find more customers for your business.

Instagram is so popular and commercialized that there are numerous tools designed to help you build a better brand. From content marketing tools to link building and design apps.

Any CEO who really wants to bring in new leads is going to download and use these apps.

Here are a few of my faves:

  • Hootsuite [scheduling tool that keeps you consistent]
  • Plann [another scheduling tool]
  • LinkTre.e [subscription landing page service]
  • Tag O Matic [ for hashtag research]
  • Canva [content creation with branded graphics]
  • Pic Monkey [photo editing and cool photo features]

Your mindset has to change

As a Social Media Manager I’ve noticed that some business owners and CEO’s see Instagram as a little social media site that won’t yield any benefits for their business.

If you think Instagram marketing won’t pay off and doesn’t offer anything for your business then it won’t. It’s as simple as that.

If you want to leverage Instagram and find new customers on Instagram the way thousands of other businesses are then you have to believe that it’s going to work.

Maybe you need to do a little more research on Instagram and social media marketing as a whole. Check out this article if you’re still unsure about social media marketing.

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How to Create an Instagram Strategy as a Realtor [Marketing on Instagram]

Instagram is a powerful tool for real estate marketing. Whether you’re an independent realtor or work with a well known firm Instagram marketing should be used to bring brand awareness, website traffic and more leads to your business.

Instagram is a visual platform which realtors should use to their advantage. Taking pictures during an open house and pictures of different rooms and interior design can make instagram users interested in your company.

The idea is after someone who followers your page sees how consistent you are — they’ll think of your brand when they’re ready to buy a house, sell a house or know someone who needs your expertise.

Did you know a whopping 1 billion people use Instagram?

That’s massive and shows you how powerful social media marketing is for real estate agents and commercial real estate companies.

This article is going to show you how advertising have shifted from bill boards and physical tours to scrolling through an Instagram feed to find the perfect realtor to sell a home.

No More Billboards

Drive through your town. Usually the companies that are still using billboards are stuck in the past.

There’s nothing wrong with billboards but spending thousands of dollars to advertise yourself just isn’t going to work anymore.

Most people use Facebook and Instagram daily (at least the milennials and people who are expanding families and need your expertise

To bring in new leads and real estate clients you’ll have to create an online presence. Part of that presence is social media marketing.

Instagram Marketing for Real Estate Agents

Using local hashtags and tagging local Instagram profiles will boost your engagements which means more locals will see your brand.

Using certain hashtags will give you a gold mine of leads who need to sell a home or at least know someone who will be needing your services as a realtor.

Now the main problem that most realtors have is establishing trust and Instagram is one of the easiest ways to build trust with your audience.

Posting to your stories, going live with tips and trends and interacting with other realtors will bring your profile new leads. You can also advertise for open houses, show off your latest certifications.

Creating Killer Real Estate Content

All of the above sounded pretty cool right? Scrolling through Instagram and selling homes while on the platform.

If you don’t have a content strategy that works you won’t convert any leads. Marketing is one of those things that simply takes time and just because your followers didn’t show up to this open house doesn’t mean they won’t show up to the next.

People are going to be watching your profile, just to see how serious you are and how you could help them .

That’s why your Instagram account as a realtor should be:

  • inviting
  • family friendly
  • warm
  • informative
  • helpful
  • professional

Using tools like PicMonkey and Canva will make your content really stand out. Here’s a list of content ideas you can use for your social media as a realtor:

  • family photos
  • what you eat in a day
  • life at work
  • behind the scenes on closing homes
  • testimonials from happy clients
  • local trending topics
  • real estate advice
  • unique situations you’ve encountered as a realtor

Real Estate Marketing and New Leads

Instagram can be used for more than directly posting homes and selling them. You can also build your email list consistently with the platform.

Using a link in your bio that has a landing page will allow you to give your audience the option of joining your email list or looking and your blog.

Use a giveaway or special to promote your email list. Most people won’t subscribe unless there’s something in it for the. Which is perfectly fine and can help position you as the real estate authority.

Why should they choose you out of all the other realtors?

Make a short ebook, infographic, video or other digital training on your expertise and uniqueness.

Even telling your audience about an open house with refreshments will do the trick.

Closing these leads on social media is the next step.

Closing Real Estate Leads on Instagram

Now it’s time to convert that follower into a potential buyer. You want to get more people to your open house right? You want more eyes on your latest listing?

This part is all about the copy or messaging. Stay consistent and talk about the benefits of working with you. Your message can start with a tip or story line that proves you’re the best realtor in town.

When creating captions for posts that feature houses talk about the awesome features of the home you’re selling in a non-pushy way.

Instead of dragging people into your posts allure them with excellent copywriting.

Optimize Your Page for Success

This is arguably the most important part of your real estate marketing strategy on Instagram. If you don’t already have a business profile be sure to switch your page over under the settings.

Using a business profile let’s you have buttons and options like “book, call, and email.”

When someone wants to get in touch with your for more information they’ll need to easily access your contact information

You can use hashtags in your bio too and be sure to tag your location to make it easy for others to find you.

When you include your name on your profile create a basic name and use keywords like “Columbus Realtor,” that way you’ll pop up in the search feature when people are looking for a local realtor.

For more real estate Instagram marketing tips contact me or hire me to create a cohesive Instagram strategy that will start luring in clients to your page.

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Learn How You Can Do Hashtag Research for Business Expansion [Instagram edition]

Proper hashtag research gets you the customers you’ve been looking for. All hashtags aren’t good hashtags and finding the right mix of hashtags is essential to learning to to perform hashtag research for instagram.

Instagram lets you find new accounts as a consultant, realtor, marketing coordinator or small business owner because of the hashtags you use. If your social media marketing strategy on Instagram is failing it’s because you aren’t doing hashtag research correctly.

Now you’re sitting here probably thinking “do I really have to research hashtags?”

Yes! You absolutely do. If you want to market your business and makes sales that is.

From the location you’re in, the people you want to serve to the time of year it is — hashtag research matters.

As a realtor or consultant you know local hashtags work best. If you want that home to sell or want new clients to find you commenting, liking and tagging your location is important for Instagram success.

Where are you at?

One easy way to find relevant hashtags for Instagram is to think about where you’re at when you post. I live in Columbus, Ohio so tagging my area code #614, and using local hashtags gets my content viewed by locals who could use my services.

Now for you, as a realtor you’ll want to connect with people in your area who need to buy or sell their home. Try searching for area code related hashtags and even popular restaurants in your area.

Yes, I’m talking about that mom and pop shop that all the locals go to. If they have a branded hashtags go ahead and use it while you’re eating there one day.

Where is your customer?

What city and state? What country are they in if you’re an international business owner?

If you go on Instagram and search for area code hashtags for their area your content will pop up on their feed.

If someone is getting ready to sell their home or looking for a new one you might find them shopping around at Lowe’s, department stores and other home friendly businesses.

Now don’t just tag your local Lowe’s out of no where. But, if you happen to be in the area use that hashtag to find your customers.

Even if you’re not a realtor you can use this tip. Think about where your target audience hangs out and find a unique hashtag for that spot.

Perform hashtag research while on IG

I know you’ve seen this feature but you probably didn’t realize it could be used to expand your marketing efforts.

When you search a hashtag you’ll see the above screen. All those hashtags that come up after are related hashtags. Screen shot those, write them down and take a peek at which hashtags your competition is using.

Remember those local hashtags we were just talking about? You can find more of those using this feature too.

Instagram hashtag research for competitors

If you’re not following your competition on Instagram you’re missing out. Avoid copying them but you can gain insight into what they’re doing wrong or what type of hashtags they use.

Realtors can use hashtags like #realtorlife #realtorsofIG and other similar ones to find industry competitors.

Competitor hashtags let you network with others in your industry. You never know when a collaboration may come in handy so using this tip in your hashtag strategy is helpful.

What kind of services do you provide?

Sometimes business owners over look this part. Keep your services in mind when using hashtags to grow your business account on Instagram. Let’s use the example of realtors again.

Some realtors sell houses and others buy them to flip back on the market. Your target audience and target will be different. Hashtags like #houseflipping #realestatecommunity and #sellyourhouse will give different results and accounts.

The people using these hashtags are most likely other real estate agents and industry leaders.

Hashtags do more than discover new accounts

We’ve established a basic introduction to hashtag research but now we need to think about the other ways to use hashtags on Instagram. Business owners and marketing coordinators should interact (comment, like) and engage with the content in the hashtags they use.

To set up a content creation and engagement strategy click here.

Leave meaningful comments and build relationships with the people who use these hashtags. Tools like Tag O Matic let you find hashtags that you wouldn’t otherwise know about.

Take time out of your day, 30 mins-1 hour to build relationships with people in different industry related hashtags. This may be your target audience or your industry peers who are looking to network.

How do I know which hashtags will work best?

As a general rule of thumb only use hashtags will less than a million hits. Once you get into the millions your content is bound to be drowned out because people tag these posts almost every minute.

Shoot for hashtags with anywhere from 2,000 to 500,000 hits. You can throw in one with 700,000 or one with only 1,000 but don’t make it a habit.

I always go for the sweet spot inbetween and that’s when my content gets seen big time and new followers follow my accounts and my clients accounts.

Go ahead and create your own branded hashtag too. Do a quick search to make sure your hashtag isn’t already being used by others. This is called hashtag branding.

Do your research, hashtag engagement and repeat

In depth hashtag research is the best way to build your business account as a realtor, consultant and service based business owner.

You clients are out there and they need your services, all you have to do it take the time to find and interact with them.

Using geo location tagging and local hashtags will connect you with others in your community. If you’re a online business owner and work with companies worldwide using hashtags like #smallbusinessowner and #savvyceo should work just fine.

Remember to build relationships first and make the sell after learning about your target client. For your instagram business account to be the go-to for your services and products you’ll have to build trust.

This is just on piece of the social media marketing puzzle. Take these tips and use them daily to grow your brand. If you’re tired of searching for hashtags, coming up with a marketing strategy and trying to make interesting posts you can hire me to take the busy work off your hands.

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Business Blogging for Success: What Makes a Good Business Blog Better?

Creating a blog for your business is exciting, and a worthwhile content marketing effort. Content marketing can be summarized as the content used for social media, email marketing, blogs, articles, infographics and more.

You’ve seen the rise in business blogging in recent years with the uprise of social media marketing and digital advertisements. Blogging is the perfect way to bring in more web traffic, place your business as an authority and to become the “go-to” expert in your field.

Virtually any industry can benefit from blogging because every type of consumer is online at some point. From beauty brands to shoe companies and real estate agents. Every industry can benefit from consistent blogging.

Now there are 3 key points that make a good business blog article. So, here is the answer to your question, “What makes a good business blog article?”

Captivating Headlines Draw Readers In

Why did you click on this article? It’s probably because you want to learn how to create a successful business blog article.

That headline up there made you want to read this blog. If you are blogging and have not researched keywords that people in your industry are using or at least thought about what type of content your consumers need from you your blog will fail.

The digital age makes people like us lazy. So, your consumers want to skim through headlines to see what your blog post is all about. Business blogging can bring massive web traffic to your website so you better think twice (actually more than that) about the headlines you’re going to create.

One simple way to see the type of content your ideal customers and clients need is to do a skim through social media and Google. Sites like Quora have hundreds of industry related questions that you can make blog headlines around.

When you begin to hire a freelance writer for your business or if you learn to create business blogs effectively, tools like Sem Rush will help you maximize your blog article topics for popular keywords.

This brings us to the next important aspect of business blogging.

SEO Matters for Business Blog Articles

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If you’re not familiar with the term SEO it is short for search engine optimization. A simple way to look at SEO is the keywords your audience is searching for that will lead them to your blog and website.

Now, let’s pretend you’re searching for a new vegan restaurant in your area. You’ll search for this restaurant using terms like “vegan restaurants near me,” or even, “vegan restaurants that are kid-friendly.”

The listings that pop up at the top of Google are using excellent SEO and probably hired a professional to help them get more brand notoriety. Consistent blogging helps with SEO tremendously.

I’m not just talking about 3 blogs per month. Let me show you some statistics:

  • 77% of internet users read blogs regularly via 99 Firms

Now take a look at what Forbes had to say about consistent blogging for your business and the content your company produces:

“With that being said, a recent study from HubSpot shows that B2B companies that publish 16-plus blog posts per month receive 3.5 times the amount of traffic as companies that publish only 0-4 posts per month. The story is similar for B2C companies: those that post 16-plus entries a month enjoy 4.5 times the amount of traffic as those that upload only 0-4 posts.

But you can’t just think in terms of immediate traffic benefits. According to another HubSpot study, 75 percent of their blog views — and 90 percent of blog leads — came from older posts. This shows that relevant and sticky content can actually gain value over time.”

So you see the more you write on your business blog the better. Why? Simply because your website traffic will increase which turns into better SEO rankings and visibility. Learning how to create effective business blog articles is key.

Only Relevant Topics Please

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Let’s say you’re a realtor. Your audience should not see posts about the latest hair care trend and vise versa.

If you want an audience to consistently come to your blog for real estate tips and tricks you’re going to have to create consistent content in the real estate field.

A business blog with no focus defeats the entire purpose of learning how to create effective business blog articles.

Similar to the headlines for your blog. After figuring out what your ideal clients and customers want to see and have questions about creating blog topics in this area. There are blog topic generator’s online if you need more inspiration.

Never copy someone else’s post. This may seem like a no-brainer but you’ll be surprised at how many people copy someone else’s blog article outlines to create their own. There’s no issue if you use your research in the industry to create topics no one has covered yet.

Get those creative juices flowing to create unique business blog articles. You can always hire a freelance b2b blogger to create content for you so your website will have fresh relevant ideas.

Formatting (Now we’re getting serious)

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Drafting your business blog article is more complex than you may think. Most people search google and find your business on their smartphone. Which means your content should be mobile friendly.

If you’re wondering why these “paragraphs” in this article are only a few sentences (or less) it’s for this reason. You’re probably reading from your phone right now and if I were to create this article with huge blocks of text you wouldn’t like that very much.

No one wants to see huge blocks of text, in fact, most people will leave your site completely if it’s not optimized correctly.

Let’s add images into the equation too. Finding websites that have stock images and creating your own content using a service like Canva is crucial.

Think about a recent blog article you’ve read. Were their images high-quality? If they weren’t are you going to go back to that website? Probably not. Having captivating images that are on point with your brand is essential.

When people see your blog posts and images they should know the article is from your brand.

How Long Should My Business Blog Article Be?

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Now, this depends upon your industry. Keeping your customer in mind, are they going to want to see in depth, long form, articles or short snappy blogs with actionable tips.

I’ll give you two scenarios:

Let’s say you are the CEO in charge of Dana’s Hair Care (I just made that up) and you want to start using 6 blogs per month in your content marketing strategy. The audience who is interested in hair products typically will want to see infographics for hairstyles and short-form content with hair care tips and trends.

Now imagine you’re the CEO of B&B International (I made this one up too) which is a business to business company focused on selling medical supplies to hospitals.

Your target audience for this company is going to need long-form blog posts (over 1,000 words)

How long is long form?

I’m glad you asked. SEO Hacker has an awesome post about using long form and short form content. Most B2B companies (like the fictitious one mentioned above) need blog articles also known as in-depth guides anywhere from 1500 to 3000 words.

Here’s my recommendation according to each industry. The following industries need short blog articles:

  • skin care companies
  • hair companies
  • makeup brands
  • clothing lines
  • some wellness brands

Again, think about the people who are reading these blogs. They’re probably younger audiences who are looking for quick unique tips to use in their everyday life. We’re going to move on to see which companies need long blog articles.

  • Technology companies
  • Medical institutions
  • Software companies (SAAS)
  • Research heavy science companies

Your business blog article length really depends on the industry you are in. If you keep the target audience in mind you’ll have no problem figuring out how long your blog posts should be.

Blogging Will Yield Amazing Results for Your Business

As you can see, creating a good business blog post is essential to bringing new web traffic to your company and expanding your online presence. Take these tips and implement them in your content strategy.

If you have not hired a freelance writer or business blogger to increase your visibility you can visit my website so we can chat about expanding your content efforts.

Having the writing skill set to create engaging posts is important to keep your website as a high-quality authority. Practice your blog and article writing or find a professional to take some of the pressure off of you.

Remember, the more you blog and create content on your website the more website traffic you will get. You can create good quality blog posts while a freelance writer creates a few blog posts too.

This way your website never runs out of premium blog articles and you get the attention your business needs to connect with your ideal client.

For more digital marketing and content creation tips visit my blog. Happy writing!

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How Realtors Can Increase Leads with Facebook (Facebook Ads for Realtors)

Have you noticed other realtors are out here killin’ it with their social media marketing strategies. They’ve found the key to real estate success aka Facebook ads.

Facebook ads provide numerous options for realtors who need new leads, need to sell homes, or are looking to purchase rental property. I know what you’re thinking… “I’ve done FB ads before and it just didn’t work out.”

You’re tired of spending hundreds in ad spend (Facebooks ads) just to get 1 or 2 leads in return. I’ll say this as nicely as I can. You’re doing it all wrong.

Before you muster up the courage to find a social media manager, or run your own ads you need to have your target client in mind. I mean really, really, really in mind. Do you know what they’re eating? Do you know what they do for fun?

The thing about Facebook advertisements is they get extremely detailed and that’s actually a good thing. When you run a Facebook ad as a realtor the right way you will see endless leads and more web traffic.

Now I’m ready to give you insight on marketing yourself through FB ads. Be sure to actually implement these steps and hire a professional if need be. In the long run those houses you sell, clients you help and leads you find will be totally worth it.

Facebook Ads for Realtors: Who is Your Client?

Let’s keep it simple for the sake of this post. You live in the Manhattan, New York area and are looking for potential clients who want to sell their home.

You’re going to have to get more detailed than that. Write down this list of details to brainstorm about your target client:

  • where they live
  • where they want to move to
  • what kind of homes they’re looking for
  • what kind of places they’re shopping at
  • what scares them about real estate

It may seem like these details have nothing at all to do with Facebook ads but they do. Facebook is so effective at advertising because of these details that you otherwise wouldn’t care about. Facebook has an awesome way of targeting demographics (where you leads live), psychographics (what your leads like and dislike) and interests.

So using the “interests” icon on the Facebook ads manager to target those in your area who watch HGTV is going to allow you to score new leads who actually are excited about buying or selling their house.

Why Am I Running This Facebook Ad?

Sometimes I come across people who think they can use one ad for multiple reasons. For example, you may want to knock out two birds with one stone by having a hosted landing page for email addresses and other contact info.

If this is your goal stick to that goal for the ad you’re running. Avoid adding other marketing campaign options like posting your brand new luxury home for sale.

If you are unsure why you’re running an ad Facebook will be unsure too.

What Story is Your Facebook Ad Caption Telling?

Captions and copywriting for Facebook ads (for realtors) is one of the most important elements. You can have the most beautiful home for sale, a beautiful post about gathering contact information but if your copywriting is off you won’t convert any leads (aka closing deals).

Copywriting is a learned skill that takes time to perfect but I’ll give you a quick rundown on how Facebook Ad copy should look (keep character limits in mind)

  • Create an emotion invoking hook to reel readers in
  • Use a conversational tone
  • Tell a story to relate to your audience
  • Use a few emoji’s to get their attention
  • Long form and short form ads both work
  • Avoid using pushy words (FB won’t approve of your ad)

Anatomy of a Facebook Ad for Realtors (and other service based businesses)

We’re still touching surface level Facebook ad comprehension. The anatomy of a Facebook ad for a service based business starts with the target audience.

Create a list of 20 things you know about your target client. Where they live, what they like, what shows they watch, the influencers or celebrities they follow.

These little details end up being under the “interests” section as well. Yes, Facebook lets you target your ideal client by each little detail. The people who are interested in the same things as your “ideal client” are the ones who are ready to do business with you.

Next, you’re going to need to think about the graphics you’re using. Choose an interesting, high-quality, thought provoking image for your ad. I mean the image is one of the first things your potential client will notice so it better be worthy.

Lastly, you’ll need to have the copy/caption on point. As mentioned above, short and long captions work and it really depends on the type of ad you’re running.

Here are a few types of ads that realtors use:

  • lead magnet (collect contact info for follow up)
  • promotions and discounts
  • compel them to make a purchase
  • invitation to an open house
  • industry tips for moving or selling

Let’s Chat

Facebook ads aren’t overly complicated unless you don’t know inbound marketing strategy, how to define your target client, copywriting and image sourcing.

Tiffy G Writes creates Facebook ads for small businesses, realtor, real estate agents, real estate firms, entrepreneurs, and consultants.

Contact me for a complimentary 15 minute call so we can discuss expanding your reach and closing deals.

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5 Tools to Market Your Business on Social Media

Read the full post here: https://blkwomenhustle.com/2019/06/07/5-tools-to-market-your-business-on-social-media/

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Optimizing My Instagram for New Leads and Customers: Here’s How to Get Instagram Leads for Your Business

You started an Instagram business account with the goal of finding new customers and clients. It seems that the whole Instagram marketing thing is easier said than done.

You’re going to learn how a social media manager uses Instagram to get more customers and web traffic for their clients. Instagram has provided so many updates to optimize their platform for businesses.

Small brands and large brands alike find success with Instagram marketing when they do it correctly.

You first need to know about the platform. Do you know how to add hashtags to your stories? Did you know you can add hashtags to your bio for people to find you easier?

Do you perform proper hashtag research using a mix of hashtags your ideal customer might use with hashtags your competition is using? I didn’t even cover every update and feature Instagram has for business accounts.

There’s a lot we need to cover so let’s dive right in.

Setting up a business account to find new leads

A regular profile won’t give you the opprotunity to look at marketing insights and profile options. Here’s directions on how to set up your Instagram business account.

Now you can choose the right category to list your products or services under. For example, I’m a copywriter and social media manager so my business account is in the category of public figure.

You can choose from categories such as consulting, finance, marketing, and more. Just click “edit profile” and scroll down to see the list of categories.

This makes it easier for potential customers to understand what you do and who you serve. If someone searches for “consulting agency” your profile will pop up since you took the time to optimize it correctly.

You want it to be as easy as possible for people to find your business account on Instagram. Optimizing your business account on Instagram means you take the time to ensure your email, phone number, and bio are correct and written in a way to lure your customers in.

Using your Instagram business account bio to find new leads

Instagram allows you to have a short bio to introduce your business. Use industry related hashtags but only choose one or two. You don’t want your brand account to come off as spammy.

Choose a hashtag that doesn’t have millions of followers. Your account will be drowned out and it won’t even matter that you used that hashtag in your bio.

Try to go for a hashtag with 30,000 to 80,000 followers. There’s enough people following the hashtag to engage with your brand but it’s not so low in follower count that it isn’t being used.

You’re going to need to hire a copywriter or take a class on copywriting to make your bio stand out. This is the first thing new leads read when visiting your profile so be sure to make every single word count.

Include a call to action at the end of your Instagram bio. Make is clear and specific. Your call to action can be for:

  • blog posts
  • discounted products
  • new products
  • new services
  • a link to a freebie
  • subscribers for your email list
  • to your facebook group

Provide value and engage the target audience

In order to find new Instagram leads for your business account make sure you’re providing value. Everything you post shouldn’t be about your company.

Make it about the consumer. If you’re a beauty brand give skin or hair care tips and if you’re a financial expert give advice on financial success.

You can always repurpose your content that comes in other forms. Gather blog posts, Pinterest content, YouTube videos and email newsletters to reuse (repurpose) into a new post for Instagram.

Providing behind the scenes insight into your brand is an excellent way of engaging your audience too. Asking close-ended questions is a quick way to get a response.

Your followers can choose a quick “yes or no” question to answer and you get more information about their needs and wants.

Collaborate with other industry leaders to grow your Instagram business account

Networking is a powerful tool that can be used to boost your Instagram following and lure your target audience in.

Connect with influencers or other industry accounts to provide discounts, freebies or other forms of collaborations.

The possibilities are endless but here’s a few ideas to get you started;

  • collaborate on a new blog post and tell IG
  • collaborate on IG live or IGTV
  • give shout outs when credit is due
  • tag other users in your posts (peers and customers)

Keep an eye out for opportunities to speak on radio shows, large blogs and podcasts. The more notoriety you get (relevant to our brand) the better off your Instagram account will be.

You basically need to be using every avenue to get word out about what you provide for your clients and customers. Which is the exact reason you’re using Instagram.

Using Instagram “shopping” feature to bring leads to your business

Online shopping makes it super easy and quick for consumers to get what they want when they want it. Instagram knows this and implemented a “shopping” feature for eligible businesses.

This is the perfect update for beauty brands, boutiques, jewelry retailers and other product based companies. How many times do you scroll through Instagram and see a product you want right then and there?

Customers shop on Instagram business accounts more often than you think and this feature allows business owners on Instagram to leverage the platform in a smarter way. A small pop-up will appear on the screen and you can click checkout super easily.

Your customers will be taken to a hosting site like Woo Commerce, Shopify and other e-commerce sites for the checkout. Debit and MasterCard may be used for the purchase.

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Why Don’t My Followers Like and Comment on My Business Page

Read the full post here: https://blkwomenhustle.com/2019/04/05/why-dont-my-followers-like-and-comment-on-my-business-page/

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How to Hire the Right Social Media Manager

Social Media Marketing is relatively new field of expertise. Scrolling through Facebook and Instagram in leisure time is drastically different than implementing an inbound marketing strategy to complement your business.

You’ve probably heard of other entrepreneurs going on sites like UpWork and Fiver to find a Freelance Social Media Manager. But, considering the time and effort to come up with a cohesive brand strategy– you should probably hire someone who loves analytics and is open to being a quick learner.

Social Media Experts tackle different areas of marketing and community management. Some tackle influencer campaigns while others merely create engaging content for your audience.

You have to also take into account which platforms they’re experienced with. Because not every social media manager does the same thing. For example there are Pinterest Managers, Facebook Ad Managers and Instagram Guru’s.

So, how do you pick the right Social Media Manager based on your needs?

Use your business goals to pick the right social media manager

It’s important to align your business goals with the right social media manager and social media strategy.

Sales and brand awareness are the two main reasons to pursue a social media campaign in the first place so you need to get clear on your goals for the next 30, 60 and 90 days.

Here’s a tip: the right social media manager knows this and will already have questions or systems in place to figure out how to match your small business goals with content creation and the strategy behind getting more traffic for your brand.

Look back on your business plan and decide if it will be more helpful to run discounts, and contests or if you need to build brand trust and awareness. There are numerous ways to create social media content around these goals.

Do they have enough expertise?

Of course you want to spend your hard earned money to invest in your business so you need a freelancer who knows their stuff. Hire a social media manager who has blogs, video, tutorials, or PDFs that show their value.

It’s pretty easy to say you’re an expert but there should be some proof in the pudding.

Look for the following:

  • Customer reviews
  • Blog posts
  • Videos
  • Facebook groups
  • LinkedIn articles
  • Info graphics

The idea behind finding one of the above is to get a clear idea of what they know. Surely they won’t give you all the info and the exact strategies they use but anyone who is serious about their expertise already has one or more of these systems in place.

These avenues are also a great way to identify their exact expertise. Do they have blogs and videos about Facebook Ads? Maybe they excel in Instagram strategy and love giving actionable tips to small business owners.

What can I expect?

For starters you can expect some type of social media audit or set of recommendations for you profiles. A social media manager for a small business will tell you what needs to be done, what the end goals is and how often you’ll go back and reassess those goals.

Ideally, you should be going back to the drawing board and looking at your analytics (likes, comments, shares, website clicks) once a month at the least.

Keep in mind that social media strategies take time and effort so it won’t be an overnight success. You will be thankful in the long run when you have a cohesive brand strategy in place with tons of followers who need your content.

You may need help with just Facebook or LinkedIn, or you may need multiple platforms at once. Make this clear when reaching out or coming in contact with a professional social media strategist.

On average you can expect to pay at least $500 a month for maintenance and content creation. Agencies charge much higher rates than a freelancer and if you’re open to a beginner they may charge a lower rate.

Think of it like this, the right social media strategist knows exactly how to bring in new leads, how to convey your company message and how to get you a ROI.

So they should be paid accordingly for their efforts.

Warning signs before hiring a social media manager

Stay away from people who tell you they use bots to get your follower counts up. Yes, it works but at the end of the day you want REAL followers who are actually interested in what your business has to offer.

Avoid hiring a social media manager that tell you, you will have x amount of followers in x time period.

There’s no way to know this and if they’re unaware that they can’t precisely pinpoint how many followers and likes you may have, then they probably have not learned enough to manage your accounts.

You should also be leery of individuals with the “I do it all mindset.” This may seem like a plus but in reality there’s no way one person can keep up with the trends on Instagram, Facebook, YouTube, Pinterest, LinkedIn, Twitter and Quora.

Most social media managers excel at 2-3 platforms. Remember content creation can be fairly simple and can be used across different social sites but the strategy behind getting your audience engaged is where the you need to focus.

For example, freelance social media experts must keep up with the latest trends in inbound marketing and social media strategy. They’ll read blog posts, and try different ways to get your accounts noticed based on analytics.

Instagram is a platform that changes its algorithm pretty frequently so an expert will need to careful look at trends and analytics to beat the algorithm.

Now go find the expert who can bring everything together

Take these tips and write them down. Save this post and ask critical question when trying to hire a social media manager for your business.

Inbound marketing is always changing but one thing is for sure, without an excellent social media strategy your brand will lag behind the competitors.

Large and small companies alike are using sites like Facebook to connect with their consumers and leads. Missing out on the opportunity to expand your brand on these platforms is a huge mistake.

Also, if you need an Instagram expert or Facebook Guru click here so we can set up a call.

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The Different Between Content Writing and Copywriting for Your Business

As an entrepreneur you know by now how important your marketing strategy is. It’s not like you have the time to create digital marketing materials and increase your online presence.

You’re too focused on those crucial tasks in your business like creating products, launching courses and getting new customers and clients. Hiring a Freelance Writer for your business is a no brainer but what exactly can this writer do to drive in revenue and bring in new leads?

Exceptional content marketing comes down to the message you present to the world. Are you putting your best digital footprint forward?

First, we need to take a look at the different types of writing and marketing materials a Freelance Writer or Copywriter can create.

From ebooks, product descriptions, service descriptions, and direct sales copy marketing writers are known to create a variety of different content which is used to bring more sales or brand awareness to the company they work for/with.

You’ll need to keep in mind your business goals and sales goals for the near future when deciding on whether or not hiring a writer is right for your business.

Sales copy and content marketing

Businesses and entrepreneurs hire Freelance Marketing Writers to produce content for their blogs, website, products, service and even social media sites.

Social Media Marketing is providing brand awareness to brands and hiring the right writer to create a clear, compelling message makes all the difference in your content marketing efforts.

Have you heard the phrase, “Content is king?”

That’s because it is! Billboards are dying out and looking online for your favorite restaurant, shoe store or life coach is the way of the future.

You’ll probably hire a writer to create the following for your business:

  • Social Media Ad captions
  • Product and service descriptions
  • Website content
  • Blogs
  • SEO content
  • Email newsletters
  • Landing pages
  • Press releases
  • ebooks
  • Case Studies

Are Copywriters and Bloggers the same?

Although Copywriters and Bloggers are in similar industries and perform similar tasks each title has a slightly different approach to content marketing for a small business.

Blogger: Creates articles to increase and boost an online presence using both organic reach and paid reach through sponsored posts and SEO (search engine optimization)

Copywriter: Creates engaging sales content for product descriptions, white papers, service descriptions and email marketing sequences. Each piece of content generally has a CTA (call to action)

Where do they connect?

A Copywriter may have a blog devoted to teaching content writing and marketing strategy while a blogger may hire a copywriter to give a descriptions of their services or help them to create Social Media Ads.

Think of it like this: a copywriter creates the “salesy content” while a blogger creates content in everyday language with the goal of engaging an audience.

Can I write my own content?

Yes you can but the better question to ask yourself is do I have the time and expertise to create compelling content?

Anyone can write a blog but everyone doesn’t know how to write a blog that will actually convert to more page views and sales. That is the end goal right?

You are welcome to try your hand at writing your own product and service descriptions but without the proper training and the ability to creates emotion invoking copy your marketing strategy will fail.

If you do plan to write your own content at first be sure to take a class from sites like, Udemy or HubSpothttps://www.hubspot.com/.

How much content does a small business need?

As a small business owner you’re probably wondering how much content is actually needed for your industry. A good rule of thumb for blog posts is 4-10 posts a month to increase SEO (search engine optimization)

Once you have a great bio, hire me page, and product/service descriptions then you won’t have to change those areas as much. If anything needs to be tweaked your Freelance Writerwill perform keyword research on your target audience to get an idea of which keywords are ranking the highest for your industry.

Landing pages and Social Media Ads should be analyzed on a regular basis to ensure the copy or content is performing and relating to your target audience.

The right Writer knows that analyzing the content they created is essential and performing SEO reports is necessary for the growth of a company blog or website.

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5 Ways to use Canva as a business owner

Canva is a content creation, design application that is used to create social media content, branded content, and plenty of other items

It is perfect for small business owners, brand, and bloggers. Branded content shows who you are, what your brand is, and allows your audience to know you right off the bat.

When you see certain logos or colors you automatically know what brand they are from. Picture this: Red and White with a polar bear. Who did you think of?

Coke-a-Cola!

Other photoshop type apps usually cost a bit of money so if you want to go the free route with quality content, Canva is the way to go. Canva also allows you to print workbooks, business cards, posters/flyers and more.

The options are unlimited with this app. Let’s look at the top 5 reasons to use Canva as a small business owner.

Top reasons to use Canva for my business 

 

If you know how important content creation and branding is for a business marketing strategy than Canva will be like a gold mine for you. Here’s why:

1. It’s FREE

When you are starting out your business or blog you won’t have the capital to invest in hundreds of dollars worth of software. This is for the people who may still be at the 9-5 and have a side hustle with hopes to increase their brand.

Here’s a link to the site to get started for free. Canva gives you the option of purchasing additional images and features but they have plenty of stellar options for your content creation needs using the free version.

2. It’s super easy

Unlike Adobe Photoshop and Illustrator, Canva for business use is fairly simple to use. You don’t have to be some kind of savvy tech genius to utilize this app. You really don’t even need to go through the tutorial.

Everything is labeled for easy use so when you download the app or log onto the website you can get started with their pre-made layouts and add your own pictures, logos and colors to make it unique to your brand.

3. Create multiple marketing/branding materials

This app is awesome for business owners and bloggers because you can create a host of different materials. Here’s a few to start with:

  • Instagram story covers
  • Social media posts (FB, IG etc..)
  • Business cards
  • e-books
  • Worksheets
  • Presentations
  • Business plans
  • Proposals

As you can see the options are limitless with this app (this is all free) As a business owner figuring out how to market yourself and create a cohesive brand strategy is difficult but Canva can be your one stop shop for anything you need!

Take time to watch tutorials on YouTube to be sure you’re getting everything this app has to offer for business branding and content creation.

4. Storage is free and wide

If you’re anything like me, storage space can be an issue. Similar to Google Suite, Canva has its own online storage (YES!) this means you don’t have to worry about saving everything on your laptop computer.

In fact, Canva will autosave your designs and new creations. You have the option to create folders to organize your small business content creation files.

Of course, this keeps everything neat so you know where to look when you’re ready to use all the content you created.

5. Bonus features: print outs, and downloadable creations

Downloading your ebooks, social media posts and printable marketing materials will be helpful when getting your content creation done. Canva is also perfect for making digital products and workbooks.

You can even create a brand/media kit for your brand if you’re a blogger, influencers etc…

There is not extra cost associated with these items except shipping fees. As always, you can download PDF versions of your content and save it to your computer or upload it to a Google Doc/drive.

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10 Ways to Get Your Business Noticed in 2020: Business Expansion and Your Online Presence

I’m going let you in on my favorite ways to grow a business. Here are 10 ways to get your brand noticed in 2020. Aside from the regular — on social media posting consistently, there are a few different ways that you can get massive exposure for your brand.

Always remember, whatever method you choose you need to be consistent and try out different analytics to see which works best for YOUR business and industry.

Consider doing target market research to get your business noticed and to get the specifics on what your ideal client or customer would want to see from you in order to hit you up and purchase from you.

Each industry yields different results for each method so you can try a few out at a time or you can try them all out to get the best results. Save this post, share it with a fellow entrepreneur or marketing coordinator and get ready for business expansion all 2020!

1. LinkTre.e to Get Your Business Noticed [Business Expansion Planning]

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If you’re on Instagram as much as I am then you probably have seen the little LinkTre.e links in peoples’ Instagram bios.

These links allow you to not only post your website but other brands, blogs, and links that you have to promote. This is especially helpful for influencers and entrepreneurs who have multiple streams of income.

Here’s the website if you want to sign up.

It’s great when you pay only a few dollars per month to access awesome benefits on your website via Instagram. Instagram has a cool way of allowing your profile to get tons of views if you market it correctly.

So, anytime someone sees your profile and likes your brand, they might just click on your LinkTree link and go purchase some of your products or take a look at your blog.

2. Email List Building Expands Your Business Tremendously

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Email is not a new way of marketing. It has been rumored that email marketing is dead, but that simply isn’t true.  Strategic email marketing allows you to access customers weekly, biweekly or monthly so that they can be updated with events, product changes and launches you have.

Service businesses and product businesses will benefit from using their email list to sell their products, promote new launches and create a loyal following.

Remember that you can add links to your social sites and blog within your emails so that you’re expanding your business in every direction.

This is a more intimate way of marketing  straight to your customer’s inbox. Here are a few of my favorite email marketing tools and some of them are free. 

3. Bio optimization (SEO)

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Search engine optimization or SEO is commonly used for web content and blogs but can be used for your bios on your Instagram, LinkedIn, Pinterest, Twitter and Facebook account.

Simply put, search engine optimization (SEO) is the use of keywords, (either shorttail  or longtail) to increase views to your website or blog

I’ll give you an example. As a writer a few of my keywords for my bios are copywriting, writer, and blogging. I’ve used phrases like, “freelance writer for business owners.”

The more specific you are and the longer the keyword phrase is — the better it is for your ranking in the Google search engine.

SEO research is essnetial. Do not jump into this without taking a class, you can also hire an expert to assist as well. 

Add a few of these keywords to your LinkedIn, Instagram, Pinterest, Facebook, and Twitter bios and you’ll see your traffic explode massively.

4. Opt-In and Freebies

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Opt-in’s are usually used to grow your email subscriber list but they can also be used to bring traffic to your Facebook page your Instagram page for your Twitter accounts when used appropriately.

Freebies are a unique way of social media marketing for your brand and email marketing. Show your creative side and bring value.

To bring additional traffic to your social media accounts create an ad and give an opt-in like a free e-book or a free worksheet that would be valuable to your consumers. Then you can give them the link to your blog and Facebook page, Twitter page or Pinterest account or any other area that you want additional traffic to.

Your brand will be noticed on a massive scale when you have a super valuable freebie in place. Try to make this ebook or worksheet irresistible.

5. Blogging

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Blogging isn’t just for fashionistas and foodies. Blogging is a powerful tool that smart and strategic business owners use.

Blog content creation may include hiring a freelance writer or content manager to create content on your behalf since you probably don’t have the time to create and optimize blog posts designed to bring traffic to your website.

Blogging allows you to be an industry authority while getting your brand noticed through new avenues (search engines and shares). You can give tips, provide insight on trending news you can tell about your launches and even give insight on your opinion on big topics in your industry.

If you’re going to expand your business in the coming year creating a blog content strategy will get your the web traffic and results you’re looking for.

Be sure to hire a professional writer or do a little research on blogging and editing so that you know how to make the most of your blog. You’ll need to know terms like SEO, meta-descriptions, tag lines and how to create killer headlines.

6. Update Frequently

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This may seem like a no brainer and a very basic way of getting your brand noticed but you’d be surprised how many accounts don’t have updated information. From an outdated phone number to the wrong address or the wrong description for their business.

Expand your business in 2020 by keeping everything updated and cohesive.

Let’s say you’re in business for two years and you just decided to redo your description.

You want to serve slightly different products or services to your target market. If you don’t update your description box and update your profiles to make them cohesive then your followers will not know that you have a new service.

You should also consider changing your bio, information, your description, and other settings on every social media platform and on your website regularly to keep up with the trends and technological differences as time goes on.

7. User-Generated Content and Influencers

gain more publicity

User-generated content on social media or on your website means that someone else is creating your blogs or your social media content.

You are giving them recognition for it, and that means you’re tagging them in the post or creating a byline for them in your website or blog. This content helps to bring new leads and expand your small business and brand reach [Just make sure to ask first!]

You can also do this on your email list and feature the influencers or guest blogger in your emails.

Now let’s talk about influencer marketing for a small business. Influencers are people who represent your brand and promote your products inadvertently to their followers.

Influencers are so valuable because their followers trust them with advice and they are more likely to take action from a trusted source.

8. Paid Ads

paid ads for a small business

Using paid advertisements for your brand is crucial. Before you start bugging out about how much it takes to spend on ads think about the ROI. If your ad is done correctly with a compelling call to action you will get massive ROI.

Facebook, Twitter, Pinterest, and Instagram allow paid ads through social posting. If you’re a video person, YouTube does too.

Now, before you go spending money and targeting your ads you need to know there’s a science to this. A specific skill set will be needed to correctly target and manage the ad. You can always hire an experienced social media manager for this task.

Content marketing for your small business depends deeply on your advertisements. Every successful brand has them and yours needs them too!

9. Facebook Groups

The Facebook platform is changing so that your business does not get as much exposure unless you’re paying for ads.

Facebook groups are honestly a gold mine for business owners in any industry.

Of course, you’ll need to follow group rules and guidelines but there are plenty of Facebook groups out there whether you’re in real estate, content marketing, hair and skin care, jewlery and more. Just search for groups that have your ideal customers.

Make meaningful connections, provide value and if permitted tell this group about your brand. There are specific groups designed to promote your business and sell your brand as well you just have to find them.

Groups with more than a few thousand people tend to be a waste of time since all everyone’s content will begin to drown out.

Instead search for groups with a few hundred, engaged people who you can share your brand with, provide tips, discounts and networking.

If you have not already started a Facebook group for your business you should consider doing so for the following reasons:

  • places your brand as an authority
  • allows you to connect with your audience in a more individualized way
  • you’ll have an audience available for marketing studies and feedback on your products/services
  • ask for their email before joining the group to build your mailing list

For digital marketing tips you can always join my Facebook group here and post your biz too!

10. Tell People

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This is for sure a no brainer. Tell everyone you know about your brand and then some. Scream it from the hilltops (really though).

Getting your brand noticed means you actually tell others about what you do and who you serve.

No one will know about your brand if you’re not willing to brag on it enough. A huge part of gaining publicity for your brand is spreading the word.

Understand that everyone doesn’t see your posts, especially if you aren’t posing consistently at different times of the day.

Join Facebook groups, Twitter Chats, and Pinterest Boards. Find an online community of like-minded business owners, bloggers or influencers and connect. You should avoid being spammy and salesy but you should 100% give tips, explain what you do and provide value when appropriate.

Networking also falls into this category! When is the last time you went to a business fair, small business meet-up or another similar group in your town?

The Bottom Line

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Get your business noticed, be creative, and be fearless. Be confident in your brand and show the world what you have to offer.

Even if you don’t see results immediately — stay consistent and you’ll be surprised at how many new leads, likes, comments, and sales come your way in the form of content marketing your small business.

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How to Optimize Your Podcast Utilizing Pinterest

Pinterest – an app, a platform, a search engine your business NEEDS. It is a platform many businesses have no idea what to do with.  However, Pinterest is really coming to surface recently and if you’re not jumping onto the platform, I can tell you, you are missing a lot of exposure for your business, your podcast, your side hustle, etc.

Pinterest is going to help you gain exposure, listeners, clients, sponsors and even downloads for your podcast. Let’s jump into how Pinterest can specifically enhance your podcast with these 4 steps you can implement today!

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  1. Create a business account with Pinterest – if you have never even considered Pinterest, now is the time to take a few minutes and go set up your business account. Pinterest will walk you through exactly what to do and how to set it up.  Make sure you are choosing words that relate to your podcast!

What I mean, for example, my podcast is called Live Abundantly, so I am going to choose words like encouraging, abundance, podcast, parenting, marriage, business, etc., because my podcast has to do with all of those topics.

     2.  Create boards specific to your podcast and business – if you have a podcast with multiple topics, create a board for each topic and if you have a podcast specific to business or specific to a topic, you may have to get creative, but I am guessing you can come up with at least 10 ideas for boards.  

Let’s brainstorm. Say your business is Podcasting: some board ideas may be: How to Podcast, Podcast Management, Podcast Guest Ideas, Podcast Client Experience, Podcast Sponsors, How to Pitch for Your Podcast, etc.  I bet you are getting the picture and hopefully gaining some ideas!

      3.  Use descriptions for your boards – you not only need to create your boards, but you also need them to have descriptions and you need them to have a category.  These words are going to go along with the specific words you chose for your bio and setting up your account. They will also relate to the words on your boards.

Example:  How to start Podcasting, whether you are looking to monetize your podcast, find sponsors, have affiliates or just get started, you are in the right place!

   4.   Pin your episodes – this is not just common sense, because you need to make sure you are doing it properly.  You need to give a little description about your podcast, pin your podcast to the specific board it fits for that topic.  

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Don’t worry – that board you have of JUST your business, I call this the “Best of ” board – you can repin that episode in a couple days to this.  You want the first pin to go to the specific board first!

Don’t forget to make sure you pin your show notes if those are in a different space. Pin quote graphics, the actual photo of your podcast show, and any other pins that may relate to that show an episode. However, once again, do not pin these on the same day – pin them at least 24 hours apart!

Okay, you are ready to watch your Pinterest grow and to help you gain exposure for your podcast! I cannot wait for you to see your growth! Don’t forget to stay consistent – pin other’s content that is relatable to your podcast and pin 10-20 pins per day! You’ve got this!

Jacquelene is a strategist, encourager and podcaster. She is a wife and mom with big dreams to give her family the best and serve those she meets. She is a business girl at heart, obsessed with planning all the things and leans on coffee and running as her sanity. Make sure to follow along on instagram!  

And don’t forget to grab your FREE  Pinterest Beginner Guide!

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How to Get More Out of Your Facebook Business Page

Guest post by David Ojo of Blue Gray Media:

As you battle to take your business to the next level and strive to make the voice of your brand audible above the din of the already crowded digital marketplace, one of the things that would speed up your climb to the top, is using a Facebook business page in a way that supports your business.

With an estimated 2.2 billion users who log on every month, and an estimate of 1.45 billion who log in every day, worldwide, you have access to a huge amount of users. Facebook marketing will expand your business and brand.

But because of some of the changes made in FB’s algorithm, it has become more difficult for brands to reach their followers.

Here is Crystal King, a professor at Hubspot academy on this:

It used to be that brand followers had higher engagement and were much more likely to purchase brand products—and by virtue of that involvement, influenced others who saw their engagement with the brand.

While that still may be true to some extent, the changes made to Facebook ’s algorithm in 2017 and 2018 have made it difficult for brand content to even be seen by followers. I mean really difficult.

Here are the numbers we’re talking about: Only 1% of users who like a Facebook Business Page will visit your page again later. ONE PERCENT.

 Let that sink in for a second. Now, combine that with the fact that less than 2% of your followers will see your content at all. That’s pretty depressing.”

Does this mean that FB no longer benefits businesses? Quite the opposite.

Because of FaceBook’s changes in policies to help users find content that will  “enable more meaningful social experiences”, and “spark meaningful back and forth discussions.”

Your business can take advantage of this and use it as a leverage to get more ardent followers who will be your brand’s advocates.

Allen Finn from WordStream emphasizes this point:

“The limited spaces in the News Feed now afforded to businesses will be given to those whose content sparks the same meaningful engagement that inspired this change in the first place. Creating live video or events or recurring series of how-to posts or news that addresses meaningful issues—anything that might lead to discussion and provide actual value to your prospects and customers—is the only surefire way to maintain some semblance of organic reach (which was already dwindling in favor of content boosting and ads anyway).”

Here are some tips to help you get more out of your FB page and provide your customers with good user experience.

Hopefully all the strategies we show you will help you achieve your business goals. Whatever they may be.

Create a Facebook business page

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The first step is so obvious, it’s painful. Even though is obvious, it doesn’t make it a straight-forward process either. There is more to creating an effective Facebook page than meets the eye.

Some things you would have to get right include: Choosing the right name for your brand, writing a memorable about page and choosing what color scheme you would like to use for your brand so that your brand will have a unified look.

In choosing a name, you want to choose one that’s easy to remember and one that clearly portrays your brand and everything it stands for.

Compare these two brand names:  @Wearepassionatepeoplewholiketowrkhard and @we.work. The former- while exaggerated- is unbelievably exhausting. While the latter is much shorter and memorable.

In case you don’t have a brand name, these are some of the things you should aim for when choosing a name for your FB page. Facebook marketing for business owners depends greatly on your brand image.

If you have chosen a name for your brand, it is much better to stick with your brand name to make sure you are easily found online.

In addition, your about page is another chance you have to captivate a potential audience. Just like your brand name, this too should be succinct and memorable.

There is a popular notion that ‘about us’ pages need to be as professional and as formal as possible. The opposite is true…

Most consumers find it easier to trust real human beings rather than a description that sounds like it came from a robot.

Consumers love brands that they can connect with on an emotional level.

Trying to sound too ‘professional’ on your ‘About Us’ page results in stiff copy– the perfect way to ensure your company stays invisible.

Your Facebook business page (about section) should be brief, to the point and humane.

Choosing a color scheme is not so important, but it does play a part in making your brand easy to recognize. Take ‘Social Banana’ for example. Their color scheme comprises of two colors: black and yellow.

They use these colors in their profile picture, cover page, their service buttons and generously apply them to designs all over their page.

This gives their brand a unified look and makes them look trustworthy since there are no discrepancies in their choice of colors.

This is a good tactic to adopt.

Figure out your business goals

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After the excitement of creating your page has ceased, take a moment to consider the things that are important for the growth of your business and things that are important to your brand. Set your business goals if you don’t yet have any.

Different things are important to different brands. Some of these include:

*Brand awareness

*Customer retention

*Referrals to website or other marketing efforts

*Community building

*Customer service.

Making these choices in the initial stages will help you make other choices that affect your brand. It will also help you streamline all your processes.

Campaign Creators’  Director of Marketing, Tammy Duggan-Herd, shares his thoughts on setting business goals.

“So, what I often see businesses doing wrong when it comes to social media is that they’re not focused on how social media affects business objectives. They need a strategy in place and it starts with business objectives.

Things like shares, comments, likes these vanity metrics may make you feel warm and fuzzy inside, but at the end of the day, it’s really about business objectives. How is social media achieving there?

 Start with your business objectives. Then, identify your target market. You should know this, but you need to figure out where your target market lives on social and then you determine those channels so that everything is tying back to those business objectives.

 If you’re just going towards social media objectives like increasing likes or followers, you’re probably not going to see, like I said, any effect on your bottom line. So, start there.

Business objectives are things like conversions, sales, whatever. They are not shares, follows, but real business objectives.”

Figure out your buyer persona

facebook marketing for business owners

The success of your Facebook marketing tactics is closely tied with setting goals, and figuring out your buyer persona.

What are buyer personas?  Simply put, they are specific attributes about your target client or your ideal consumer.

Personas are created through research and taking a closer look at those people already buying from you.  Your buyer persona can help you figure out the mindset of your potential customers.  Figuring out who your potential customers are, also helps you create the right content for them.

Be sure to figure out specifics like:

  • age range
  • what they like
  • who they follow
  • where they hang out
  • what content they engage with

Decide on a content strategy and stick to it

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After setting your business goals and identifying your buyer personas, the next logical step is to decide on the content strategy you will use to engage your audience.

While your strategy will be defined by the goals you have set for your business, there are still some general tips that can help you come up with a strategy that is suited for your business.

Some of the types of content available to post on Facebook include Images and video.

Also available, is Facebook Instant Articles.  This feature allows publishers to post text and photo-based content in a format that loads faster on mobile without users having to leave the Facebook app.

You know you’ve found an Instant Article if there’s a small gray thunderbolt below the title of the post.

Lastly, there’s virtual reality which can be used for Facebook marketing. At least for the moment, Facebook’s main virtual reality offering is 360-degree video. This allows publishers to share experiences with their fans in a very real way.

The 360-degree video experience works best on mobile since viewers are able to tilt and turn their phones to reveal video content all around them.

On a desktop, users can click and drag.

Also if you want to tell a story, video is a great option mostly because Facebook auto-plays videos, the first 5-10 seconds are the ones that will help you capture the attention of your audience.

Speaking of video, Facebook live is another great feature that allows users to stream live videos from their smartphones. This is awesome for businesses owners, marketing coordinators or brands who want to capture the culture of their company or form genuine relationships with their audience or customers.

While Facebook updated its news feed algorithm to prioritize content from friends and family over that from brands (causing the reach of the latter to drop), images still get the most reach these days, not video.

So, mix up your content, so that you have a healthy mix that resonates with your customers and also aligns with your business ­plans.

Engage with your audience and build a community

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Engaging with your customers and prospects is an important part of building a trustworthy brand image.

When your customers are satisfied, they become your best form of Facebook marketing. because people tend to trust the recommendation of other people.

You can engage with your audience and build a community on both  Facebook groups and Facebook pages.

So, what are the differences between a Facebook page and a Facebook group?

On a Facebook page you have:

* Built-in analytics with Facebook Insights.

*A call-to-action button (for example, sign up, book now, learn more).

*The ability to boost your Facebook page and page posts with Facebook ads.

*The ability to like and comment as your Facebook page, and

*The ability to add apps and services to your Facebook page so that your fans can easily order a product, make a booking, get a quote, and more.

While on a Facebook group you have

* Built-in analytics called group Insights.

* The ability to set your Facebook group as private (closed or secret).

* The ability to post documents, create polls, and even buy and sell in your Facebook group.

* Group chat with your group members, and

* The ability for members to receive notifications about new posts to the group.

On the importance of communities, Cara Meiselman, Class Pass’ Director of Content and Community says:

“When it comes to building a community on Facebook, I think your greatest asset is going to be Facebook groups. It’s obviously an area they’re really investing in and they’re building up bigger than Pages, and I think a lot of brands are taking to Facebook groups as opposed to Pages so that way they can connect with their community members a little bit better”

Cara is certainly correct on this. I am a social media manager myself and I’m on quite a few groups, and I can testify to the incredible amount of support and a sense of belonging I experience with people on these groups.

More than 1 billion people use Facebook groups. And more than 100 million of them consider groups to be the most important part of their Facebook experience. Groups can be for people ranging from shoe-enthusiasts to cat-lovers to video enthusiasts. For every interest, there is a group (use this to your advantage)

The best part about groups is that they’re an easy way to reach an audience that might be bigger than that on your Page.

For example, the online magazine The Cook’s Cook was looking for a way to reach more people and so they started a public Facebook group.

Their main page has 7,500 likes, but their group has 89,764 members!

Cara Meiselman, ClassPass, Director of Content and Community

“The number one rule when it comes to managing a community is to make sure that you have the resources necessary to make sure that it can stand on its own two legs. So, if you don’t have a member of your staff who is available to answer questions and be consistently creating content and responding to users, then you cannot have a community that’s going to be successful.”

Also, don’t be too promotional within the group. Nobody wants to be hassled by a salesperson.

Always build relationships first and foremost!

Use promotional posts sparingly—for information key to the group or for the biggest announcements or special deals.

However, you want to ensure that you promote your group. There are many ways to do this, including pinning it to your menu, adding it to your email footer or website pages and mentioning it in a podcast.

Combine organic and paid efforts (FB Ads)laptop fb.jpg

Lastly, you want to incorporate FB ads into your content marketing strategy.

I have noticed that FB prioritizes ads in my feed these days. I have no idea why. More money for them I guess.

But the point is that you should take advantage of FB ads for your small business. Check for the posts that receive the most engagement and boost them, so that they can reach a wider audience.

This could mean using the ‘boost post’ function for Facebook marketing campaigns. But you may get better conversions if you create an ad using the same post —- taking advantage of Facebook ad targeting tools.

Jennifer Montague, Head of Global Campaigns  at Planday says:

Our company, Planday, managed to increase our leads by over 400% in six months, by combining organic and paid activities”

Yup, that’s right. Start by posting organic content, observe which ones get the most engagement,, then take that content to a wider, paid audience.

As a business owner, the success of your Facebook ad depends on the organic reach of your Facebook business page.

In conclusion, Brian Fanzo, founder of iSocialFanz says:

My best advice for working with Facebook in this digital age…. is that you have to talk with your audience….. and inspire conversations.”

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How to Use Pinterest as a Marketing Tool for Your Business

Discover how to use Pinterest for your marketing need whether you’re a blogger, business owner, brand or entrepreneur. Originally Pinterest was most commonly used for those awesome DIYs, new ideas and as a way to promote creativity.

The social site has only expanded from there and is actually one of the best social sites to use for marketing if you’re in the wellness, health, fitness, B2B, and creativity infused industries.

What makes this site so special? You can get thousands of views quickly which turns into web traffic and sales if you’re trying to sell a service or product. When learning how to use Pinterest as a marketing tool you need to remember that you have to be consistent and persistent.

Pinterest is one of those sites that takes time but yields amazing results down the line. Simply “pin” your blog posts and posts from other accounts to gain a massive following. Here are a few tips to get you started:

Pinterest business account for the win

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Using your regular user account won’t cut it when you’re trying to gain a following and increase web traffic. You’ll need to make the switch to a business account for the following reasons:

  • track your analytics
  • they require you to do it
  • promotion (yes ads)
  • new leads

When you’re branded as a business on Pinterest they have a way of helping you to monetize your brand and gain awareness through “rich pins.” Think of these as branded content so other users or businesses will know you are a business entity yourself.

Everything changed once I switched my profile from a regular user to a business account. They also allow you to claim your website which yields amazing benefits for exposure.

You better pin constantly for optimum growth

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Feel free to take a look at my stats for last month. Surprisingly I spend very little time on Pinterest and simply pinned over 10 pins in one day to grow my views so quickly. Now, imagine if you put your all or hire a professional to get the growth done for you.

Here’s the thing though, pinning 1 posts a day every day isn’t going to cut it. You need to post 5-7 posts a day.

Now, I know what you’re thinking, “what the hell am I supposed to post that often.” You don’t have to only post your content, save pins from industry leaders and those in your niche. (That’s what Pinterest is for anyway)

Follow your competition and learn from them. You can even join group boards and interact to increase your views and following even quicker.

Best social spot for blogging

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Now I love Instagram and Twitter just like the next person but Pinterest is KING for blogging. Bloggers gain a massive amount of exposure from doing the steps I mentioned above.

If you have a company business blog and you want to gain some attention then this site is the way to go! Use Pinterest as a marketing tool for your blog and combine a few keywords in your bio and descriptions to get stellar results.

SEO and keywords for descriptions and bios

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Similar to search engines like Google and YouTube keywords and phrases can and should be used to increase views.

In your bio include words that describe who you are and who your company is. These should be phrases that users would enter to find a company or brand like yours. Remember to avoid using hashtags because unlike Twitter and Instagram Pinterest doesn’t use them at all and using them may even backfire.

Now you know, what happens next?

pinterest as a marketing tool

This short introduction to Pinterest is enough to get your business account started. Pinterest for small business owners yields amazing results and you can even start a business account for a local start-up company.

Make sure to not only pin others content but create your own content as well. A healthy mix of the two gets you a large following and increased web traffic.

Provide links in your descriptions and be sure to make niched boards for each topic you’d like to cover.

Whether you’re a blogger, influencer, realtor, lawyer, marketing agency or coach Pinterest will change your business like never before, but don’t take my word for it. Start it yourself and watch the exposure flood in.

 

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Start Your Business Blog: Blogging Tips for Small Business Owners

Just a few decades ago blogging wasn’t a big deal. Now in virtually every industry, you can find at least a few companies who cater to their consumers and try to connect and expand their brand with a blog.

Blogging for business owners is one of the most effective ways of showing your value to your followers, fans, consumers and potential clients.

But, where do you start?

You’ve probably read a few blog posts by some of your favorite entrepreneurs and companies. Are you wondering how these companies were able to gain such a large following of loyal subscribers?

These people honestly want to know about the brand they follow. They’re interested in learning and gaining insight into their favorite company.

Surely, you want your business to be someone’s favorite go-to for industry news and updates on discounts.

Business owners, start with what you know

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Start with what you know and what your expertise is in. Which area of your industry are you knowledgeable about? Think about the tips you can offer to people who may be interested in your blog.

You want to begin with what you know because it makes the blogging process easier. It’s extremely easy to write about something you’re passionate about and give advice on something which most people don’t know.

Catch up on grammar

You most likely don’t keep up with proper spelling and grammar especially if you don’t write or produce content on a regular basis. Go through Google and look up basic and advanced grammar if you will be writing the blog yourself.

You can also download and take a look at applications and websites like Grammarly, and the Hemmingway app.

It’s also a good idea to have a second set of eyes look of the content for you. Sometimes mistakes are made and you will never catch them, but the second set of eyes will.

Use stellar graphics

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Eye-catching graphics and featured photos are going to get your small business content read. Take a quick Google search of “free stock photos” to find high-quality images. You can also subscribe to stock websites like Shutterstock.

Here’s a quick tip when naming images: once you download the image name it after one of the keywords or headlines used in your article. (This makes your article search engine ready).

Full-proof headlines

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This is crucial to making an amazing article. The headline determines whether your small business blog gets read or not. Take it seriously. If you’re horrible at making headlines think of a common issue, questions or problem you can solve related to your business.

The following headlines tend to do well no matter what industry:

  • How-To
  • List posts 5, 10 (any number) best things or ways to get something done
  • What I didn’t know
  • Pose a question
  • Resource (show information about trending topics and use a qualified source)
  • Where to find

You get the idea right? The headline should be simple, straight to the point and show that you’re about to give some magnificent information on something within your industry.

SEO

Search engine optimization. Yes, this is needed in your blog post because it won’t matter how amazing your writing is or how much readers will learn if you don’t actually have any readers.

If you’re unsure what SEO entails here’s a brief explanation: Search engine optimization uses keywords and phrases in an article, website or another content source to increase website traffic and publicity.

Your readers need to be someone other than close family, friends, and people employed by your company.

Need to figure out the ins and outs of SEO? Check out this article by Backlinko.

Schedule

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After you start your first post and publish it be sure to make a schedule for consistency. (This helps SEO). You can use pen and paper or your favorite applications to plan out your blog content calendar.

The amazing thing about small business blogging is that you can track and see all of your traffic and see just how well your blog is performing. Tweak it if necessary and add appropriate tags.

Domain

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Many say WordPress is the best domain for a blog. WordPress certainly makes it easier to post, track your blog posts, add tags, and build a following. If your company already uses WordPress it’s a no-brainer.

Another option is Wix. They have features and settings similar to WordPress. It honestly comes down to what you need and what you’re more comfortable with. Your business blog or blog, in general, can flourish with either domain.

A few other options include:

  • Squarespace
  • Weebly
  • Medium

If you’re still stuck and unsure of which one to choose this article goes into each domain with additional details.

Avoid comparison

Blogging takes time, especially if you’re starting your business blog from the ground. You’re not going to be an overnight sensation and it will take time, consistency and determination to drive traffic to your services or products with a blog.

Avoid comparing yourself to others in your industry. These companies may have been doing this for months, or years before the thought ever popped into your head. (They probably used a professional too)

As long as you’re consistent and follow the basics to blogging you’ll do just fine. Perform a few periodic Google searches and take a class in SEO to keep up with the latest trends. This can be overwhelming, remember that you can always outsource this content creation to a freelance writer.

Share it!

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You’re done, you did it. You’ve written your first blog posts and finally figured out the headlines, graphics and domain you will use. Why not share all your hard work with the world?

Create a Pinterest account and share on ALL your social networking sites! Here’s a quick tip: for Instagram put the blog link in your bio and make a post about it. Happy blogging!

 

 

 

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Social Media Marketing for My Business: What You Need To Know

Read the full post here: https://blkwomenhustle.com/2018/10/25/social-media-marketing-for-my-business/

Featured

The Basics of SEO For a Small Business

Entrepreneurs, companies and business owners should be familiar with specific marketing techniques that cater to the online world. Most people in the marketing industry know exactly what SEO marketing is.

SEO is a powerful tool when used correctly. Basically, this is the free way to get your company, non-profit, church or other organization into the Google search engine.

Here’s the thing, SEO stands for Search Engine Optimization. Getting your brand and business into the headlines or top page of the Google search engine means you get more publicity.

All business owners and marketing strategists know publicity is a great thing.

SEO Marketing Basics

SEO for marketing

Keywords. That’s it. You need to know which keywords to use in an article, bio, or your web page to rank for this specific keyword (s) in the Google search engine.

For instance, if you’re a beauty business or company you may want to come up on the first page of Google when someone types in, “skin care for winter.” This is a pretty common term.

Thousands if not millions of people could be searching for this phrase. If your website pops up within the first few listing it makes your website and company look legit. They’ll click on your website or blog article and may even consider being a loyal customer and referring you to others.

That’s the beauty of keyword research and choosing the right keywords.

This all may sound somewhat simple and easy but there’s a lot to consider when finding the right keywords and implementing SEO best practices. You may consider finding a marketing specialist, freelance SEO writer or content marketing guru to assist you.

How Do I Find Keywords?

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You know what SEO is but how do you find the right keywords. Surely using the same ones over and over won’t get you the desired results.

Tools like SEM Rush, Google Keyword Planner and KW Finder are all great tools to use to find the right keywords relevant to your industry. These are some of the basics tools you can use to start implementing SEO into your web content.

Keep in mind, you don’t want just any keywords. These SEO phrases have to be popular enough to get you more leads and website clicks while being unique enough so your content won’t be flooded out by bigger industry names who use the most popular terms.

SEO marketing can be tricky since you’ll have to shift through trending keywords, post analytics, and do industry research on your potential consumers. Knowing how to perform marketing research will get you a long way. It’s okay if you’re not sure about this, a freelance writer, social media manager or marketing expert can assist you and write SEO content for you.

Where Does SEO Fit In?

You know the why but what about the where? How are you going to use SEO to drive traffic to your small business?

This can be achieved in a variety of different ways. Here’s a few to start with:

  • blogs
  • email marketing
  • press release
  • web page copy (landing page)
  • URLs
  • social media
  • external listings

Knowing how to use SEO for marketing is just half of the process. Knowing exactly where, how and when to post content will make a huge difference in your SEO marketing efforts.

Does It Work For Everyone?

What Is SEO and Why I Should Use It

Absolutely! SEO (content marketing) is key for any business, industry or company. SEO is the new way of advertisement. Certain words and phrases link to a certain brand. It’s kind of like an internet slogan that can be used to track down your business.

People search for things they’re already in need of. That means they’re already looking for a specific product or service. What will they do next? They’re going to think of a phrase or keyword to find what they’re looking for.

You want your company or business to pop up when they make this search. Accessibility is crucial. They’re more likely to trust and buy from you if you’re easily accessible.

The Difference Between Long and Short Phrases

You may already be aware of this but long tail keyword phrases tend to do better than short keyword phrases.

This means a phrase like “what to do at the gym” is better than “gym activities.” Think of SEO like this. Google crawlers (virtual bots) scan your article for questions that actual people are typing into Google.

The bots pick up answers to questions and questions themselves. You can differentiate between phrases using similar words. Here’s an example:

SEO Keyword: “How to get fit in 60 days”

Variations: “Get fit quickly,” “getting in shape in 60 days,”” working out consistently,”” working out daily.”

Add these phrases throughout your blog post and remember to keep the exact keyword phrase at the top of the article. Repeat this with one heading as well.

Writing for bots or humans?

To answer this question you need to know the goal of your content. Are you trying to rank within the search engines (1st page)? If so, then you’ll need to write for the bots. Conversational content works well on big blogs that already have tons of subscribers.

But to bring massive traffic to your website and blog you’ll need to write for the bots while answering your readers questions in a clear manner.

Break up texts with small paragraphs and add photos and charts to make your content easy to read.

Backlinks are too important

SEO works amazingly towards marketing efforts and you’ll need a strong web presence to drive in the sales you’ve been looking for. Backlinks make your content 1000x better. Why? Google bots rank your content and being authoritative when you have high-quality backlinks.

So, what’s a backlink?

I’m glad you asked, simply put, a backlink is a direct website link back to an authority in your niche.

This authority should be high traffic, high-level blog or website with information about the niche you’re writing in.

Bots are looking for two things:

  • Authority
  • Relevance

You get the authority and reputation needed to rank higher in the google search engine for a specific phrase by having quality backlinks in your content. It’s important to get others to link back to your content as well.

This is a complex separate topic which we can cover in another post.

SEO for social media

Small businesses need to use SEO for their social media sites to bring awareness to their brand. Pinterest is one of those websites that works perfectly using the right keywords.

Consider someone who is trying to find your brand (or even your competitors) they’re going to look for specific words like “massage therapist in Columbus, Ohio.”

You want to be the company that pops up in the area whether they’re looking for your brand on Facebook, Instagram, YouTube, Twitter or Pinterest.

Since we’re only covering the basics of SEO for a small business right now we’ll leave it there and save the detailed info for another article.

What now?

Use this information to come up with a content marketing strategy. Consider what phrases and words your customers and potential consumers are looking for or using.

These are the words and phrases you need to use in your marketing efforts. Find someone to help you (hire a professional) or go through and perform some keyword market research yourself.

Your company will gain publicity thus leading you to more clients and consumers. Always remember to go back and look over your keywords in case you need to update your blogs for better publicity.

Happy writing!

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Increasing Instagram Followers (Get More Clients) in 2020 + Beyond

Instagram is hands down a great tool for business owners, service based businesses, and brands alike. All the visuals give us insight into others lives, trending topics, news and our favorite brands. You may want to increase your IG (Instagram) followers for your personal profile and business page. Expanding your online presence to bring new leads to your business is the best way to improve your marketing efforts.

Knowing how to gain more publicity and a larger following takes time, dedication and some strategic planning on your part. To increase your Instagram following in 2019 you’ll need to be consistent. 

What exactly does it take to get your following up from the hundreds to the thousands? You will learn the different factors that influence Instagram following and engagement and specific tricks and tips to command the gram and beat the Instagram algorithm.

Post Frequently

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If you think you can post once a day and gain a huge following you may want to consider changing your schedule.

For a steady increase in followers, you need to be posting 2-3 times a day. Learning how to increase Instagram followers means that people need to see your content almost constantly.

Post in the morning, noon and evening. This way the morning crowd sees you and so on. Some people are not on Instagram all day so you need to pop up in as many feeds as you can.

Every time you post you should gain followers.

Hashtag It Up

So you post 2-3 times a day and can’t figure out why your numbers are still staggering. You need hashtags #!

Careful, if you’re a marketing coordinator, social media manager or business owner you only want to use hashtags relevant to you. That’s where you’ll find your target audience, whether they’re consumers, donors or fans.

If you’re into wellness try hashtags related to fitness and healthy eating. Are you a vegan? Put #vegan. Finding the best hashtags can take some time. You want to avoid putting only hashtags with millions of followers because your post will be drowned out.

Here’s a tip: only use hashtags that range from a few thousand hits to under 300k hits.

This way your content is seen by a multitude of people. Check out this graphic below which shows how I scale my client’s instagram accounts for quick growth with the right target audience in mind. 

Think of hashtags as the keys that allow other accounts, industry experts and consumers to find you. For an in-depth guide on hashtags strategies that actually work click here

Hashtag Research to Increase Your Instagram Following

 

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Now you know the importance of hashtags but how do you know how to  find the right ones? You know, the ones that will actually allow you to find new dream clients…

You can manually use the search icon in the Instagram app to search for hashtags that your potential leads may be using. When you search for these hashtags other suggestion will pop up. Write these down, screen shot and save these various hashtags. 

Remember to take a look at how many hits each hashtags has. Stay away from hashtags with millions of hit because no one will see your post. Try to aim between 10,000-350,000 hits. 

Interaction Matters on Social Media

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You’re steadily increasing your followers but you still have a long way to go. Comment back when people comment on your posts. Instagram works through genuine interaction. Comment on other people’s post. 

And while we’re on the topic of being genuine in your content marketing strategy you need to ditch the bots!

I know, I know, it seems like an easy quick fix to all of your social media marketing problems but listen, Instagram is smart and they know when you use bots. You’ll be penalized (if you haven’t been already) for using non-authorized 3rd party apps. 

Besides as a marketing director or business owner do you really want random, non targeted people (or fake accounts) following you just for show? 

The answer is no, no you don’t. 

If you’re a business owner follow top brands in your industry and comment (meaningfully) on their posts.

On your own profile post a graphic and ask a question. Get people to comment on your posts and make sure to reply back. This is a great way to increase your visibility without the use of 3rd party apps. 

Visuals Are Everything: Branding

As you probably know, Instagram is all about the visuals. Your content needs to be visually appealing to increase Instagram followers and engage your loyal tribe of enthused people (yay!)

Bright colors always work well and make sure your profile has some sort of theme so that everything flows perfectly. What are your brand’s colors? Make sure to use those constantly. 

A theme doesn’t have to be perfect formatting on every post. A theme can be a filter, topic ideas, or part of your businesses’s brand guide. For instance, as a lifestyle brand/content marketer I’m not going to post about affiliate marketing for a random beauty product. 

That would serve absolutely no purpose to my audience of service based entrepreneurs who need to scale their business on social media. 

You also need to appropriately brand your profile. Go sign up for Canva (it’s free) and make your own graphic images, quotes, and sales posts. Canva is great for branding because you can literally create anything you want using their awesome templates.

Make sure your posts are interesting, informative, and fun. Try to think outside the box with images that will really capture people’s attention. The more interesting your graphics the more likely that person will like and comment on your posts. 

What Should I Post?

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Be sure to change it up frequently. Avoid posting the same things over and over such as only quotes, only selfies, only your products, and services. You need a nice variety to keep your audience interested. 

Increasing your Instagram business account following in 2019 means you’ll need to put strategy behind your marketing efforts. Each post on your Instagram business page should be meaningful. 

Take cool, interesting pictures. Try different angles, different scenery, your lunch/dinner, quotes/inspirational posts, and trending topics.

If it’s the first day of fall make a post welcoming the new season. Is there a football or basketball game (a big one)? Make a post about who you’re rooting for. This works for business owners, influencers and your own personal profiles.

Your page needs to look fun and interesting. People should want to follow you because you post great content.

Copywriting is Crucial, Okay?

If you’re hoping to get by on dull, lack luster captions its no wonder your business account has no activity — leading to no website traffic + sales (yikes)

Telling your brand story in each Instagram post caption will allow-your audience to get to know and trust you. No one is going to buy from or do business with a company or entrepreneur they know nothing about. 

Make your brand personality stand out when writing captions. Unless you’ve taken a course in copywriting and know how to write sales content without the icky salesy vibe then you may need to hire an expert copywriter

A Large Following Isn’t Everything (Nurture the Audience You Already Have)

Despite what this entire blog is about you need to understand that even though increasing your customer inquiries and data base of potential clients will inevitably lead to more sales, you also need to take care and appreciate the followers you already have. 

An audience of 500, 1,000 and even 1,500 is perfect. I’m sure you have goals of becoming a thought leader in your industry, and creating an irresistible brand that thousands of people know about. 

This takes time, consistency, effort and ENGAGEMENT!

Before you can have this huge following you desire be faithful to the 5, 10, 15 people that comment and like your posts regularly. Slide in their DMs and say ‘Hi’ once in a while. 

Build an authentic relationship with these people. Your ‘Day 1s’ are the ones who will help you get the success and fame you want in the future. 

Now You’ve Learned the Basics of Increasing Your Instagram Following

As you learn how to master and increase Instagram followers for your business account be sure to create a content schedule tailored to your brand or business. (My favorite app for this is Planoly or Plann)

This takes time, which is completely understandable. Many business owners outsource this work by hiring a social media manager or content creator to make amazing graphics, interact with followers, and write your captions.

Let me know if you have any questions down below! Happy content creating!

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An Inside Look: Content Marketing for a Small Business

You’ve heard it time and time again, “create content that converts.” But, what does that really mean for a small business owner? How do I create content my consumers will be interested in?

Knowing the power behind small business blogging is the first step towards monetizing your business via content marketing. Whether you’re a health, automotive, finance, real estate or food industry business you can benefit from knowing how to content market for a small business.

Who’s Your Audience?

Get out a notebook or word document and think about who you will read your content. Will your consumers read your blog and website descriptions? Figure out how to help them.

Depending on your industry you can provide helpful tips and advice for your consumers. Answer their questions and become the go-to for industry questions. For example, if you’re a baker write a blog post about how to make a gourmet handmade icing.

Your consumers want to feel connected to you and your brand. They want to know you’re both knowledgeable and trustworthy. Successful content marketing for a small business begins with this step.

Provide Insight or Advice to Market Effectively

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The blog for your small business should provide some kind of advice for your audience. What are their problems? What do they want to read? How can you solve their issues? Are there any helpful tips you can provide?

These are questions to ask yourself before initiating your blog. Helping your consumers and readers is the main goal. For instance, if you’re a wellness coach/business you need to provide content with motivational tips or subjects.

Small business owners can utilize and leverage their blog for massive web traffic and brand expansion.

If you specialize in helping clients with sales and marketing then give them tips on valuable software and trends in the marketing world.

Content marketing for a small business begins with finding an issue and solving it for your target audience.

It’s Time to Promote

content marketing for a small business

You know who your audience is, you know their problem and you figured out how to solve it. Now it’s time to find a freelance writer to write your content. The right freelance writer will be in the same or a similar industry as you.

You wouldn’t hire a freelance writer experienced with the law for a life coaching blog right? Maybe you own a business which sells products such as candles, clothing or shoes.

It may be difficult to find a writer in these exact industries, so find one who knows how to market individual products. A copywriter may be your best bet.

While finding a writer for your content marketing needs, consider their research. Will they need to research this topic? How much research is involved?

Finding an experienced freelance writer who knows how to do credible research is huge for your brand. They will find you the most up to date information for your niche.

Content Marketing: Social Media

content marketing

Now, let’s dive into how social media can help promote your blog and brand. Your company blog is an extension of your company’s brand.

All the work you’ve put in doesn’t matter if you don’t have subscribers and readers right?  Promoting your blog on Social Media is one of the easiest ways to find viewers. Nearly any social media platform will do.

To start, you definitely want an Instagram, and Twitter account. These two platforms are especially helpful for a brand that seeks to expand country and worldwide. If your brand is focused on local consumers try Facebook and LinkedIn first.

As you create your brand on each platform, the number of viewers will go up. You will soon realize that promoting your content for the company is quite the task.

Ideally, you should post relevant content on your platforms at least 3 times a day or more. For Twitter, you will want to post at least 5 times a day.

It’s a great idea to hire a social media manager to help with this. They will post on your behalf while increasing your followers and traffic to your blog.

Marketing Takes Time

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Having a blog is just the beginning of content marketing. Your blog and social media accounts are two key ways consumers can connect with you.

You will find that new customers and leads are able to find you through your website, blog and social media accounts. Over the last few years, social media for marketing purposes has exploded.

Don’t believe me? Take a look at this article on the critical information surrounding content marketing and social media marketing.

 

 

 

Featured

5 Reasons to Use a Small Business Blog

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If you’re an entrepreneur and your business has yet to consider using a blog than this article is for you. Think about the following.

The internet is taking over and with that, internet marketing is becoming the main way to promote businesses and services. No matter what industry you’re in your products can certainly be used by people across the world. (If only they knew about you).

Having a small business blog on your company website will:

  • increase sales & new leads
  • increase traffic to your social media platforms
  • drive attention away from your competition
  • your business will become an industry leader
  • opportunities to share your brand with the world

Let’s look at each of these points in more detail.

Increase Traffic and Leads

A small business blog will increase sales and promote new leads using something called SEO. SEO is huge in the online marketing industry because it’s what makes your company and website available through Google searches.

SEO (Search Engine Optimization) works by using a few keywords throughout your blog posts or website. The better the keywords are the more likely your blog or website is to appear near the beginning of Google Searches.

Sounds great right? You’re probably wondering how to go about doing this. Lucky for you, there are tons of freelance writers, bloggers and copywriters out there who can use this tool to bring in more traffic which equals more sales for you.

For instance, you can always go here to find a freelance writer for hire.

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Increase Traffic to Your Social Media Platforms

Social media is another amazing tool utilized by entrepreneurs and business owners everywhere. Think about it, places like Target, Starbucks, and Nike all have their own social media. Sure they have more followers than you but imagine having a large following who cares about your brand.

Social media opens up another world of traffic for your company. Simply placing your website in your Instagram, Twitter, LinkedIn or Facebook profile will increase sales and allow you to find new customers across the earth.

Take a look at some of your industry’s biggest competition. I’m sure they have social media profiles which they are consistently updating. This type of work can be outsourced to a freelance Social Media Manager.

Posting a few eye-catching photos, with awesome taglines and catchy phrases is the start of making your brand noticeable across different platforms.

Drive Attention Away From Competition

Using a small business blog will make your company stand out. It’s up to you how often you want blog posts to be written, but the more often the better. Your consumers want to know they can depend on you.

Having a blog will show your potential consumers how serious and passionate you are about what you do. Share helpful tips, and industry news with your followers and watch the spotlight shine on you.

Think of blogging as another service you offer your consumers. This works for lawyers, doctors, hair care companies, makeup companies and virtually any industry. Perhaps, you’re offering a new product or service, make sure to post a blog post about it.

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Your Business Will Become an Industry Leader

Take a look at these successful business blogs. These companies have mastered blogging and social media marketing which has allowed them to be the leaders in their industry.

They’re the professional you go to when you want information on products similar to what they offer. Blogging and social media marketing go hand in hand even though they have their differences.

Listen, entrepreneur, you want to be the person/business everyone goes to for information. Being the authority shows credibility and promotes trust between you and your consumers.

It will take time to research and find relevant information but it will definitely pay off. People talk and this becomes another way of getting referrals. Once you become an industry leader you may consider selling your services and products to other businesses. (B2B Marketing).

Opportunity to Share Your Brand with The World

That’s the thing about the world wide web. Depending on what you offer this will help in different ways. If you sell products, becoming recognized on a large scale basis will make your likelihood of selling in larger stores possible.

Imagine seeing your product on shelves in Walmart, Target, and department stores. That’s your goal, right? If you connect with people worldwide your customers will review your products and back you up. Soon your brand will be recognized everywhere.

If you provide a service such as coaching or writing books, imagine your brand reaching across the earth. Consumers from all over will order your services thus you’ll become a worldwide sensation for your industry.

This attention and publicity are amazing for a business. What started as a small business will become a household name or a brand in which millions of people all over the world use.

Face it. Having a small business blog is a no-risk investment. You have absolutely nothing to lose, but everything to gain. Find a freelance writer, copywriter or blogger and get to the drawing board.

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Featured

10 Things in My Baby’s Closet

Every new mom knows there are absolute essentials to keep in the baby’s closet or nursery room.

Here’s a list of my top necessities for my unborn son. How do I know what to buy? Experience! I have a 6-year-old and 4 years old so this whole baby thing is pretty regular for me.

Feel free to comment what you put in your baby’s closet or nursery. Do you have any suggestions? Keep in mind these entries aren’t in any specific order. I need each of these items for the newborn stage to go as smooth as possible.

1. Infant Carrier

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Honestly, this is one of my favorite baby items ever. I bought one for my second child and not my first. I will never neglect to get on of these with a baby. They come in handy everywhere you go.

Consider taking a walk with baby, going to the grocery store, shopping for clothes or just walking around in general. I’ve never been the type to lug around a huge car seat. (No shade to moms who do, just my preference). After being in labor and delivering a baby the absolute last thing I want to do is carry heavy stuff.

These carriers are perfect for newborns. They can fit snug in the front or back of you for morning walks or any other activity. If you have other children you may want to take them to the park.

Instead of lugging around a large stroller or car seat just seal baby up in the carrier and you’re ready to go. Keep in mind you’ll probably only be able to use this for the first 6 months of life.

2. Comfy Infant Bathtub

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You know those plastic tubs that are always in the baby section? Yeah, my kids hated those. I decided to try and make little one comfy in the bath this time.

My two older kids hated bathtime since they had to sit in a hard plastic tub. Think about it, the newborn has been in your warm comfy belly for 9 months surrounded by amniotic fluid and cushioning.

They’re going to be scared and uncomfortable in a hard plastic tub. These soft comfy ones are available at about any department store. Amazon is great too. I have not opened it yet but I imagine they’re pretty soft and warm. Better than hard plastic.

3. BOPPY!

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Ah, yes, the Boppy. If you’re unaware of what this is, it’s basically a huge comfy infant pillow. Breastfeeding moms love these, but they also come in handy for any baby.

They’re perfect for tummy time and helping baby to sit upright. Baby can also sit back and relax on the Boppy. Just remember to set them back in the crib for naptime. (Safe sleep).

They come in all different colors and designs. I decided to purchase mine from Target, but I’m sure you can find one wherever baby items are sold.

4. Diapers

Okay, this one is kind of a no-brainer, of course, you’ll need diapers. I found that its best to purchase these, wipes, and other baby hygiene products ahead of time, in bulk! As a new mom, the last thing you want to do is go shopping last minute for diapers and wipes!

5. Changing Table

I actually have a changing mat and changing table this time around. I didn’t purchase theme the first two times but now I did. I know its gonna save me backaches and mess from blow-outs.

My baby’s crib has a changing table attached which should be pretty convenient instead of stooping down to his mattress level and trying to change him that way. So, why do I need the pad?

You may be out somewhere. Maybe a park or a family members house. Bring the changing pad just in case. Newborns dirty their diapers ALL the time. It’s just better to come prepared for any and everything. What will you do if he has a blow-out at the park?

The changing pad also has curved sides so baby won’t be able to roll off. They love doing that!

6. Breast Pump

If you choose to breastfeed get the pump ahead of time. Even if you plan on staying home with baby. Sure, you probably won’t need it for a few weeks but its good to be prepared.

This time around I got the Spectra Breast Pump since everyone said that’s the best one. I like electric breast pumps. Anything that can make this easier and convenient is something I’ll use.

Mine is still in the box waiting for me to use it.

7. Bouncer or Swing

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This is absolutely necessary unless you want your little one to sit in a car seat all day. (That’s a no-no).

I personally like the bouncers more than the swings. I always have, I’m not sure why but with each of my kids I used a similar bouncer. Maybe because it isn’t huge and bulky. You can scoot them closer to you and turn on music or vibration settings.

This will soothe baby just like being in the womb. It takes some time for your newborn to get used to this “new world.” I’ve found that my kids could always be calmed down by being in a bouncer with vibration settings.

The truth is you won’t ALWAYS be able to hold baby. There’s still laundry, cooking and cleaning to be done around the house. If you don’t have someone to help out then you’ll have to figure it out all alone.

It’s perfectly fine for baby to spend a little bit of their time away from the comfort of your arms.

8. Clothing Choices

Surely you know baby will need clothes but what kind? Shoes? Bibs? I’m the kind of mom who likes a simple life. So no I’m not going to buy baby 30 different outfits that they’ll grow out of and mess up with milk, and other diaper related messes.

Jeans are cute on newborns don’t get me wrong, and we love to dress our little girls in cute expensive dresses and stuff but it just isn’t worth it. I realized that quickly. You may have to change outfits on the baby 3 or 4 times a day.

So what do I buy? ONESIES! Tons and tons of onesies to go in his drawer, closet and anywhere else they can fit. I also like to buy the soft cotton pants which are easy to pull off in case of a huge diaper mess.

Buying more onesies than anything else really helps in the long run. You’ll find that you’ll end up going back to the store to get more anyway.

9. Delivery Blankets

I’ve learned you can NEVER have too many of these. I swaddle newborns every night and usually during nap times too. This makes for a much better sleep! They want to feel warm and cozy similar to how they were in the womb.

As you may have guessed, delivery blankets get messy and dirty too. It can happen pretty quickly. So I buy lots of them! All different designs and colors. Sometimes I use them as a bib or extra cloth. They’re just good to have around.

10. Diaper Bag

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It’s all packed and ready for the hospital. He has clothes, blankets, pacifiers and hygiene stuff picked out for the big day. This time I purchase one from Amazon which looks kind of like a stylish backpack. It might as well look nice since I’m going to be carrying it everywhere.

It has pockets and helpful compartments too. It doesn’t look like the average diaper back. I like to be creative and as you already know, I don’t want to carry heavy things. Putting it on my back will even out some of that weight.

Final Thoughts

So, that’s what’s in my baby’s closet and nursery. To me, these are newborn essentials for any mom. This stage should be as easy as you can possibly make it because you’re going to be tired, hungry and sometimes cranky. Changing up a few things will ease you into the newborn stage.

 

 

 

 

 

 

Featured

Life Lessons: Grief

 

If you would have asked me six months ago what grief means I would have given you some vague shallow answer because then I did not quite know what it was. My only images of grief at that time were from tear jerker movies and when my 79 year old grandpa died when I was 14.

 

December 14, 2017 changed a lot for me. In fact in changed my whole world. I remember wondering why my mom was calling me at 5AM. Just so you know I hate mornings, so I answered in a groggy and sleepy tone, probably still in a daze from one of my dreams the previous night.

 

“Your Dad isn’t breathing. The ambulance is on the way.”

 

I hung up the phone and went downstairs. I did not really know what to do so I thought about taking the kids to school. Wait, that didn’t make sense I have to go see if he’s okay! So I rush to put some clothes on and leave the kids with their Dad.

 

Long story short he passed away in his sleep. He was only 52 but he had a massive brain bleed from a stroke 4 months earlier leaving him bed ridden and dependent on the very family he created. Following this stroke he also had heat failure and a multitude of other health issues.

 

First it HITS you. Smacked in your face with the reality that someone you spent your whole life with is gone. Just like that. I mean I knew one day my dad would die. I just thought he would be older and get to walk me down the isle and all the things adult daughters do with their fathers. At least I got to take care of him! Next I was numb. I knew what had happened and I knew the condition he was in. That was my defense mechanism. LOGIC. Logic tells me all the medical terms I was taught in nursing school, all the patients I’ve taken care of, and the death I had seen in those facilities.

 

BUT logic couldn’t prepare me for my drive home from school, going past the hospital he was in for 3 months, or for the times I can hear his voice in my head telling me he’s proud. Logic didn’t prepare me for the conversations I had with my toddlers on why their favorite person was gone a little bit too soon.

 

So I learned something new. I learned how to grieve. I learned how to take old happy memories and turn them into motivation to do and be better. I learned not to rely on myself for understanding but to look at the word written in the Holy Book. I learned that it was okay not to be okay as long as tomorrow you wake up and can still see the beauty in everything. I also learned that flesh must die, but love and memories don’t. I was grateful for this new understanding I had on life.

 

still get the urge to text him when something good happens. Sometimes I pick up my phone and wonder why he hasn’t texted me in a while, then I remember. I see him when I looked in the mirror, when I look at my kids and when I go past anywhere he’s been. Honestly I like that. I like the subtle reminders that he was here. Because sometimes he seems to distant. So I’ll look at old photos and try to reach a memory from years ago when we’d throw the football together.

 

Anyway, I hope this helps you. I hope that you get the strength and clarity to be thankful for times you shared with loved ones. I hope you don’t choose to forget them, honor them in your actions and carry their memories with you always. I hope you go by their favorite spot and joy and happiness cross your face as you remember your loved ones. Don’t let this eat you alive. It is a beautiful thing to know our lives are this precious, so cherish everyone you know, cherish and do a cheers to old times and take lots of photos! Know that they really are with you everywhere you go. Just know you have to let them go and live your life the way they’d want you to.

 

 

 

 

 

 

 

 

7 Content Creation Hacks for 2020 (Video Edition)

Branding is More Than Colors and Logos [Creating a Cohesive Branding Strategy]

Listen to the full video here: https://youtu.be/YSIRCaCMn7I

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