I’m gonna let you in on a little secret about 9 ways to get your brand noticed. Aside from the regular– on social media posting consistently, there are a few different ways that you can get massive exposure for your brand
Always remember, whatever method you choose you need to be consistent and try out different analytics to see which works best for YOUR business and industry.
Consider doing target market research to get your brand noticed and to get the specifics on what your ideal client or customer would want to see from you in order to hit you up and purchase from you.
Each industry yields different results for each method so you can try a few out at a time or you can try them all out to get the best results.
1. LinkTree to Get Your Brand Noticed
If you’re on Instagram as much as I am then you probably seen the little LinkTree links in peoples’ Instagram bios.
These links allow you to not only post your website but other brands, blogs, and links that you have to promote. This is especially helpful for influencers and entrepreneurs who have multiple streams of income.
Here’s the website if you want to sign up.
It’s great when you pay only a few dollars per month to access awesome benefits on your website via Instagram. Instagram has a cool way of allowing your profile to get tons of views if you market it correctly.
So, anytime someone sees your profile and likes your brand, they might just click on your LinkTree link and go purchase some of your products or take a look at your blog.
2. Email List Building to Get Your Brand Noticed in 2019
Email is not a new way of marketing. It has been rumored that email marketing is dead, but that simply isn’t true. Strategic email marketing allows you to access customers weekly, biweekly or monthly so that they can be updated with events, product changes and launches you have.
If you’re an author and you can send snippets of your new book through email. If you’re an author let subscribers get a glimpse by showing one page of your book, title, and the cover or the back of the book.
This is a more intimate way of marketing one straight to your customer’s inbox. Here are a few of my favorite email marketing tools and some of them are free.
3. Bio optimization (SEO)
Search engine optimization or SEO is commonly used for web content and blogs but can be used for your bios in your Instagram, LinkedIn, Pinterest, Twitter and Facebook account.
Simply put, search engine optimization (SEO) is the use of keywords, (either shorttail or longtail) to increase views to your website or blog
I’ll give you an example. As a writer a few of my keywords for my bios are copywriting, writer, and blogging. You should come up with a phrase like, “freelance writer for business owners.”
The more specific you are and the longer the keyword phrase is– the better it is for your ranking in the Google search engine.
Add a few of these to your LinkedIn, Instagram, Pinterest, Facebook, and Twitter bios–you’ll see your traffic explode massively.
4. Opt-In and Freebies
Opt-in’s are usually used to grow your email subscriber list but they can also be used to bring traffic to your Facebook page your Instagram page for your Twitter accounts when used appropriately.
Freebies are a unique way of social media marketing for your brand and email marketing. Show your creative side and bring value.
To bring additional traffic to your social media accounts create an ad and give an opt-in like a free e-book or a free worksheet that would be valuable to your consumers. Then you can give them the link to your blog and Facebook page, Twitter page or Pinterest account or any other area that you want additional traffic to.
Your brand will be noticed on a massive scale when you have a super valuable freebie in place. Try to make this ebook or worksheet irresistible.
Blogging isn’t just for fashionistas and foodies. Blogging is a powerful tool that smart and strategic business owners use. Blog content creation may include hiring a freelance writer or content manager to create content on your behalf since you probably don’t have the time to create and optimize blog posts designed to bring traffic to your website.
Blogging allows you to be an industry authority while getting your brand noticed through new avenues (search engines and shares). You can give tips, provide insight on trending news you can tell about your launches and even give insight on your opinion on big topics in your industry.
Be sure to hire a professional writer or do a little research on blogging and editing so that you know how to make the most of your blog. You’ll need to know terms like SEO, meta-descriptions, taglines and how to create killer lines.
6. Update Frequently
This may seem like a no brainer and a very basic way of getting your brand noticed but you’d be surprised how many accounts don’t have updated information. From an outdated phone number to the wrong address or the wrong description for their business.
Get your brand noticed in 2019 by keeping everything updated and cohesive.
Say you’re in business for two years and you just decided to redo your description and to serve slightly different products or services to your target market. If you don’t update your description box and change your brand to make is cohesive then your followers will not know that you have a new service.
You should also consider changing your bio, information, your description, and other settings on every social media platform and on your website regularly to keep up with the trends and technological differences as time goes on.
7. User-Generated Content and Influencers
User-generated content on social media or on your website means that someone else is creating your blogs or your social media content.
You are giving them recognition for it, and that means you’re tagging them in the post or creating a byline for them in your website or blog. This content helps to bring new leads and expand your small business and brand reach.
You can also do this on your email list and feature the influencers or guest blogger in your emails.
Now let’s talk about influencer marketing for a small business. Influencers are people who represent your brand and promote your products inadvertently to their followers.
Influencers are so valuable because their followers trust them with advice and they are more likely to take action from a trusted source.
8. Paid Ads
Using paid advertisements for your brand is crucial. Before you start bugging out about how much it takes to spend on ads think about the ROI. If your ad is done correctly with a compelling call to action you will get massive ROI.
Facebook, Twitter, Pinterest, and Instagram allow paid ads through social posting. If you’re a video person, YouTube does too.
Now, before you go spending money and targeting your ads you need to know there’s a science to this. A specific skill set will be needed to correctly target and manage the ad. You can always hire an experienced social media manager for this task.
Content marketing for your small business depends deeply on your advertisements. Every successful brand has them and yours needs them too!
9. Tell People
This is for sure a no brainer. Tell everyone you know about your brand and then some. Scream it from the hilltops (really though).
Getting your brand noticed means you actually tell others about what you do and who you serve.
No one will know about your brand if you’re not willing to brag on it enough. A huge part of gaining publicity for your brand is spreading the word.
Understand that everyone doesn’t see your posts, especially if you aren’t posing consistently at different times of the day.
Join Facebook groups, Twitter Chats, and Pinterest Boards. Find an online community of like-minded business owners, bloggers or influencers and connect. You should avoid being spammy and salesy but you should 100% give tips, explain what you do and provide value when appropriate.
Networking also falls into this category! When is the last time you went to a business fair, small business meet-up or another similar group in your town?
The Bottom Line
Get your brand noticed, be creative, and be fearless. Be confident in your brand and show the world what you have to offer.
Even if you don’t see results immediately–stay consistent and you’ll be surprised at how many new leads, likes, comments, and sales come your way in the form of content marketing your small business.