Entrepreneurs, companies and business owners should be familiar with specific marketing techniques that cater to the online world. Most people in the marketing industry know exactly what SEO marketing is.
SEO is a powerful tool when used correctly. Basically, this is the free way to get your company, non-profit, church or other organization into the Google search engine.
Here’s the thing, SEO stands for Search Engine Optimization. Getting your brand and business into the headlines or top page of the Google search engine means you get more publicity.
All business owners and marketing strategists know publicity is a great thing.
SEO Marketing Basics
Keywords. That’s it. You need to know which keywords to use in an article, bio, or your web page to rank for this specific keyword (s) in the Google search engine.
For instance, if you’re a beauty business or company you may want to come up on the first page of Google when someone types in, “skin care for winter.” This is a pretty common term.
Thousands if not millions of people could be searching for this phrase. If your website pops up within the first few listing it makes your website and company look legit. They’ll click on your website or blog article and may even consider being a loyal customer and referring you to others.
That’s the beauty of keyword research and choosing the right keywords.
This all may sound somewhat simple and easy but there’s a lot to consider when finding the right keywords and implementing SEO best practices. You may consider finding a marketing specialist, freelance SEO writer or content marketing guru to assist you.
How Do I Find Keywords?
You know what SEO is but how do you find the right keywords. Surely using the same ones over and over won’t get you the desired results.
You don’t want just any keywords. These SEO phrases have to be popular enough to get you more leads and website clicks while being unique enough so your content won’t be flooded out by bigger industry names who use the most popular terms.
SEO marketing can be tricky since you’ll have to shift through trending keywords, post analytics, and do industry research on your potential consumers. Knowing how to perform marketing research will get you a long way. It’s okay if you’re not sure about this, a freelance writer, social media manager or marketing expert can assist you and write SEO content for you.
Where Does SEO Fit In?
You know the why but what about the where? How are you going to use SEO to drive traffic to your brand?
This can be achieved in a variety of different ways. Here’s a few to start with:
- email marketing
- press release
- web page copy (landing page)
- social media
- external listings
Knowing how to use SEO for marketing is just half of the process. Knowing exactly where, how and when to post content will make a huge difference in your SEO marketing efforts.
Does It Work For Everyone?
Absolutely! SEO (content marketing) is key for any business, industry or company. SEO is the new way of advertisement. Certain words and phrases link to a certain brand. It’s kind of like an internet slogan that can be used to track down your business.
People search for things they’re already in need of. That means they’re already looking for a specific product or service. What will they do next? They’re going to think of a phrase or keyword to find what they’re looking for.
You want your company or business to pop up when they make this search. Accessibility is crucial. They’re more likely to trust and buy from you if you’re easily accessible.
Use this information to come up with a content marketing strategy. Consider what phrases and words your customers and potential consumers are looking for or using.
These are the words and phrases you need to use in your marketing efforts. Find someone to help you (hire a professional) or go through and perform some keyword market research yourself.
Your company will gain publicity thus leading you to more clients and consumers.