The internet is a powerful tool and when you utilize it business opportunities are limitless. Combining the right marketing tools will allow you to reach a worldwide audience.
Who doesn’t want that?
Learning how to write a business blog post can be the turning point in your business. Small business owners, medium and large scale companies can utilize a blog. The purpose of a business blog for any business is to show off your expertise to potential consumers.
Mastering the art of content creation will allow your business to thrive in new ways. Forget all those marketing classes you took and focus on researching what really works for your consumers.
1. What Are Your Goals?
This is key to creating relevant blog posts. Are you trying to bring more traffic to your website? Hoping to close and secure new clients, or wanting more publicity for your brand?
Figure this out first. It will save you time in the long run. Ask yourself what your company is struggling with right now. Brainstorm ways to promote your services and products in a unique way. (Everyone has the same tactics, think outside of the box)
After you pinpoint your goals set deadlines and expectations. What use is having a goal if you can’t track exactly how close you are to accomplishing it?
Write out a 30-day plan to assist with this.
2. Brush Up On Grammar
Please, please, please don’t skip this step! Especially if you’re in an industry related to real estate, law or finances.
Your blog posts may be packed with tons of advice and helpful information but if you cant spel crrectly (See that’s annoying right?) then you will be unsuccessful in finding new leads.
A missing comma here or there might be okay, but you really need to either outsource your blogging to a freelance writer or take a few grammar lessons.
Knowing what you’re talking about shows professionalism. This is no different in the blogging world. Bottom line: don’t let bad grammar mess up your business!
3. Learn Proper Formatting
You probably didn’t realize blogs need proper formatting. This means you don’t write a blog the way you would have written a college thesis. No one wants to read huge blocks of text.
Everyone has a smartphone and most of the time we look up information on them. This is why it’s important to write in small paragraphs (2-4sentences at most).
Unlearn everything you were taught in your English class about formatting your writing. You can get away with 1 sentence paragraphs.
You’re not getting away with it, actually, it’s necessary. The entire reason to have a blog is to create a loyal audience. You want this audience to grow right? Hopefully, your audience turns into clients and consumers.
This won’t happen if they don’t enjoy reading your content. Another aspect of formatting is using bullet points. These will make your content easier to read.
4. Don’t Be Afraid to Show Off Your Products/Services
This is your business blog. It’s more than okay to have a few posts related to your products rather than just giving advice all the time. If you’re having a sell tell your audience about it.
Maybe you’re launching a new product soon, or you want to explain why your product will be better for your potential consumers than your competition.
Your audience wants to know about you. They want to know about the advice you can give and they also want to know what makes your different from the rest of the business owners in your industry.
5. Get Creative and Use Awesome Graphics
Pictures and graphics are everything. Especially for your blog posts featured photo. Part of learning how to write business blog posts is finding the perfect pictures to go along with what you’re writing.
Take your own pictures or search online for fascinating, eye captivating photos. But, don’t use Google images. Here are a few sources you can use:
- Adobe Stock
- Stock Snap
- Free Stocks
Bright colors are always a good choice but, if your company colors aren’t bright then it’s okay to use other colors.
Besides the feature photo that will appear when readers see your link, provide 2-3 other photos to break up some of the text in your post. Make sure these are high-quality large photos over 800 pixels.
Your pictures will look tacky and grainy if you just post any picture in there without considering the size and quality.
Get To It
Now you know the basics of starting your own company blog. Blogging will make you a go-to authority in your niche and you may have some fun with it along the way.
Write about new sales and products on your blog too. Finding and keeping new clients is one of the many benefits of your blog. Ask your readers how you’re doing and take a poll to see how they’re liking it.
It’s okay if you don’t have time to write these posts. You can always hire a quality freelance writer.