You’ve heard it time and time again, “create content that converts.” But, what does that really mean? How do I create content my consumers will be interested in?
Knowing the power behind small business blogging is the first step towards monetizing your business via content marketing. Whether you’re a health, automotive, finance, real estate or food industry business you can benefit from knowing how to content market for a small business.
Who’s Your Audience?
Get out a notebook or word document and think about who you will read your content. Will your consumers read your blog and website descriptions? Figure out how to help them.
Depending on your industry you can provide helpful tips and advice for your consumers. Answer their questions and become the go-to for industry questions. For example, if you’re a baker write a blog post about how to make a gourmet handmade icing.
Your consumers want…
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